by QCS | Mar 28, 2020 | Content, Customer, Marketing
Marketers tend to think optimistically when planning their strategies, campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see results....
by QCS | Mar 28, 2020 | Customer, Marketing
Remember when “content marketing” was the buzzword of the day? You literally couldn’t walk into a digital marketing meeting without someone bringing up the term. And, at one point, it seemed like all major brands were turning into publishers, churning out digital...
by QCS | Mar 28, 2020 | Customer, Email Marketing, Marketing
A martech stack refers to the range of marketing technologies that digital marketers use to manage campaigns and reach, connect, and engage with customers. In today’s world, technology is always advancing and offering new capabilities and opportunities for marketers....
by QCS | Mar 28, 2020 | Business, Customer, Marketing
The omnichannel approach to sales is redefining how marketers approach their audience. Now, instead of focusing on how one message appears on targeted platforms, marketing teams are scrambling to create multiple messages for a singular campaign to deploy over various...
by QCS | Mar 28, 2020 | Business, Customer, Marketing
In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar with. An...
by QCS | Mar 28, 2020 | Business, Customer
Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing Maturity...
