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6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

by QCS | Apr 17, 2020 | Customer, Email Marketing, Marketing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. ...
Disaster and Crisis Messaging Best Practices

Disaster and Crisis Messaging Best Practices

by QCS | Apr 10, 2020 | Customer, Email Marketing, Marketing

Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your...
Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates

by QCS | Apr 5, 2020 | Customer, Email Marketing, Marketing

Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base. Before...
7 Steps To Building A World-Class Luxury Loyalty Program

7 Steps To Building A World-Class Luxury Loyalty Program

by QCS | Mar 31, 2020 | Customer, Marketing

Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue...
8 Marketing Automation Best Practices to Maximize Campaign

8 Marketing Automation Best Practices to Maximize Campaign

by QCS | Mar 31, 2020 | Customer, Email Marketing, Marketing

Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they...
Prepare for the Holiday Season by Experimenting & Testing Now

Prepare for the Holiday Season by Experimenting & Testing Now

by QCS | Mar 28, 2020 | Customer, Email Marketing, Marketing

Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes year-round...
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