by QCS | May 13, 2020 | Marketing, Social Media
One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement makes sense, especially considering...
by QCS | Apr 26, 2020 | Marketing, Social Media
Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies having a failproof digital marketing strategy, especially on social media. Like it or not, social media isn’t just for chatting with friends anymore. People use it to...
by QCS | Apr 17, 2020 | Marketing, Social Media
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day. I’m...
by QCS | Apr 17, 2020 | Marketing, Social Media
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to their...
by QCS | Apr 17, 2020 | Advertisements, Marketing, Social Media
If you’re finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has...
by QCS | Apr 17, 2020 | Advertisements, Marketing, Social Media
30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s population now confined at home, people have turned to social media as an...
