6 Sales Mistakes You Need to Stop Making – Immediately
Sales is filled with endless A/B testing. You try a bunch of approaches, and some of them work while some of them don’t. To be honest, all these approaches work on an individual level. Something that works for one person may not necessarily for someone else....
3 Simple Steps to Get Your First 10,000 Visitors from Google
Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get...
8 Tips for Making Incredible Instagram Live Videos
One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier McAteer. This increased engagement makes sense, especially...
Mastering “WHO,” With Your SEO Campaigns
Episode Overview: Successfully executing marketing campaigns that target your total addressable market requires understanding the “Who,” factor, namely the companies that comprise it. Join host Ben as he speaks with Garrett Mehrguth, CEO of Directive...
8 Email Marketing Improvements to Make During Slow Periods
When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and...
People choosing trusted brands, but marketers are pulling brand campaigns
Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports where performance seems to be winning. Making the case for brand. New...
Why content campaigns need to be surprising to earn top-tier press
30-second summary: Every successful content campaign understands its audience and knows their pulse. How do you know whether your content campaign is worthy of being viral? Fractl’s first in-depth study into viral emotions found that the most common emotions...
13 Newsletters You’ll Want in Your Inbox in 2020
Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best...
How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]
For the last decade, I’ve touted the enormous long-term value of a dualistic approach to content marketing for SEO. By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for...
