by QCS | Mar 28, 2020 | Customer, Email Marketing, Marketing
At some point, copywriters, blog writers, content managers, email marketers, and anyone who works in digital marketing asks themselves just how long a piece of content should be. There are some general rules of thumb, and sometimes it is best to just go with what...
by QCS | Mar 27, 2020 | Advertisements, Content, Customer, Marketing
The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For example, it is estimated that 75% of the 17 to 20 million subscribers...
by QCS | Mar 27, 2020 | Advertisements, Customer, Marketing
Social media is a given for most B2C businesses. But what about B2B SaaS companies? Here are the top questions we hear the most from SaaS businesses considering investing in social media marketing: “What’s the value of social media for my business?” “What type of...
by QCS | Mar 16, 2020 | Customer, Marketing, SEO
With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction between the...
by QCS | Mar 16, 2020 | Customer, Marketing
It’s no secret that consumers are interacting with brands across many different touchpoints and channels today, and batch & blast communications have become a thing of the past. Throughout the past few years, many brands have begun sending personalized content to...
by QCS | Mar 14, 2020 | Customer, Email Marketing, Marketing
Consumers expect brands to know who they are and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that...
