Mastering “WHO,” With Your SEO Campaigns

Mastering “WHO,” With Your SEO Campaigns

Episode Overview: Successfully executing marketing campaigns that target your total addressable market requires understanding the “Who,” factor, namely the companies that comprise it. Join host Ben as he speaks with Garrett Mehrguth, CEO of Directive Consulting, about...
April 2020 Winners and Losers

April 2020 Winners and Losers

Episode Overview: Uncertainty and anxiety left many companies unsure of how they’d weather the first full month of most shelter in place orders due to COVID-19. Some adapted quickly, while others came up short in their projections. Join host Ben as he chats with...
Where to Start When Evaluating Your SEO Performance

Where to Start When Evaluating Your SEO Performance

Episode Overview: SEO can get complicated, no matter how many years of experience you might have working with it. When an expert gets stuck on how to best optimize for SEO, it’s best to turn toward another SEO expert who can provide fresh insights. Join host Ben as he...