by QCS | May 13, 2020 | Customer, Email Marketing, Marketing
When your business’s promotional email frequency is high during its peak season, chances are that your email program is almost exclusively focused on getting that next email out the door. However, you generally have more time to think about your strategy and invest in...
by QCS | May 13, 2020 | Customer, Marketing
Despite its market presence as a business tech tool since 2011, Zoom is receiving more attention since COVID-19 thanks to the advent of remote working environments for many companies. So it makes sense that marketers are starting to pay more attention to this video...
by QCS | May 11, 2020 | Customer, Email Marketing, Marketing
This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed? Now the priority...
by QCS | Apr 20, 2020 | Business, Customer, Marketing
To keep customers active in your loyalty program, it’s essential to reward members beyond discounts and demonstrate the value of continuous participation. Research featured in the International Journal of Hospitality Management found that “providing social rewards...
by QCS | Apr 17, 2020 | Customer, Email Marketing, Marketing
Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems...
by QCS | Apr 17, 2020 | Customer, Marketing, SEO
This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. As Google and other search engines evolve their algorithms and implement nuances,...
