Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight. You may not get to 10,000 visitors from Google in 3 months as some niches are really tiny, but most of you should get there or be well on your way. Again, if you prove to me that you followed everything below and you don’t achieve the results, you can get in touch and I will personally help you with your marketing for free.
Step #1: Finding the right keywords
If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no sales.
So, before we get you on your way to more search traffic,
let’s find you the right keywords.
I want you to head to Ubersuggest and type in your
competitor’s domain name.
Now, I want you to click on the “Keywords” navigational
option in the sidebar.
This report will show you all of the keywords that your competition is ranking for.
If you don’t see a list of thousands of keywords, that means you didn’t type in a big enough competitor. And if you don’t know who a big competitor is, just do a Google search for any major term related to your industry. The sites at the top are your major competitors.
I want you to go through the list of keywords and look for all of the keywords that are related to your business and have an SEO Difficulty (SD) score of 40 or less. The higher the number, the harder the keyword is to rank for. The lower the number, the easier it is to rank for.
In addition to an SD score of 40 or lower, I want you to look for keywords that have a volume of 500 or more.
Volume means the number of people that search for the keyword on a monthly basis. The higher the number, the more potential visitors that term will drive once you rank for it.
Next up, I want you to click on “Top Pages” in the
This will bring you to a report that looks like this:
This report shows you the most popular pages on your competitor’s site. Now, under the Est. Visits (Estimated Visits) column, I want you to click on “view all” for the first few results. Every time you do that it shows you all of the keywords that drive traffic to that page.
Just like you did with the keywords report, I want you to look at the keywords that have an SD of 40 or lower and a volume of 500 or more. The one difference though, is that I want you to check out some of the URLs on the Top Pages report. Click on over to the site so you can see the type of content they are writing. This is important because it will give you an idea of the types of content that Google likes to rank. When you create similar pages (I will teach you how to do this shortly), it will allow you to get similar results to your competition over time. Now that you have a handful of keywords, I want you to expand the list and find other related keywords.
In the navigation menu, click on “Keyword Ideas.”
When you type in one of the keywords you are thinking of going after in this report, it will give you a big list of other similar keywords.
This is important because it will show you all of the
closely related terms.
For example, let’s say you came up with a list of keywords of a handful of keywords, such as:
- Dog food
- Cat food
- Dog bed
- How to clean your cat
- What do birds eat
You can’t just take all of those keywords and write one article and shove all the keywords in because they aren’t similar to each other. Someone looking for “dog beds” is probably not interested in reading about what birds eat. So by typing in a keyword into the Keyword Ideas report, it will show you all of the other similar keywords that you can include in a single article. When you are on the Keyword Ideas report you’ll notice some tabs: Suggestions, Related, Questions, Prepositions, and Comparisons. I want you to go through each of those tabs. They will show you a different group of similar keywords that you may be able to include in your article (we will go over how to write the article in step 2).
Just take a look at the Questions tab:
You can see the keywords are drastically different than the Related tab:
Again, you’ll want to look for all keywords that have an SD score of 40 or lower. But this report looks for keywords that have a volume above 200. I know 200 may seem like a small number, but if you find 100 good keywords that all have a volume of 200 or more, that adds up to 20,000 potential visitors per month. Or better yet, 240,000 per year. Now it’s rare that you are going to get all of those people to come to your site, but you can get a portion of them. Even 10% would add up… especially if you did this with a handful of articles. Your goal should be to have a list of at least 100 keywords that are very similar. You’ll want to do this at least five times. For example, remember that list of five keywords I mentioned above wasn’t too similar to each other…
- Dog food
- Cat food
- Dog bed
- How to clean your cat
- What do birds eat
You’ll want to make sure that for each main keyword you use the Keyword Ideas report to find another 100 that can accompany each keyword.
Step #2: Write content
At this point, you should have a list of keywords. If your list of keywords isn’t at least 100 keywords per group, go back to step 1 and keep at it.
It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.
In general, as a rule of thumb, I can find 100 keywords in
less than 8 minutes. It may take you a bit longer than me at first, but once
you get the hang of it, it’ll be easy.
With your newly found keywords, I want you to write an article.
All you have to do is follow this tutorial step-by-step to write your first article.
Or, if you prefer a video tutorial, watch this:
As for your keywords, naturally place them into the article when it makes sense. What you’ll quickly learn is that you probably won’t be able to “naturally” include all 100 keywords within your article. And that’s fine. The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords. Before you make your article live on your site, I want you to keep a few things in mind:
- Keep your URLs short – Google prefers shorter URLs.
- Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.
- Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.
There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark. So, for now, let’s just keep things simple and once you hit your goal, then you can get into the advanced stuff.
Step #3: Promoting your content
Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google. So how do you make sure your content is read and ranks well? Well, first you need to get social shares, and second, you need to get backlinks. Yes, search engines don’t necessarily rank pages higher when they get more Facebook shares or tweets, but the more eyeballs that see your page the more likely you are to get backlinks. And the more backlinks you get, generally, the higher you will rank.
So here’s how you get social shares… First, I want you to go to Twitter and search for keywords related
to your article.
As you scroll down, you’ll see thousands of people tweeting about stuff related to your keywords. Some of them will just be general updates but look for the members sharing articles.
Now what I want you to do is click on their profile and see if they mention their contact information or their website. If they mention their email you are good to go. If they mention their website, head to it, and try to find their contact information. You won’t be able to find everyone’s contact information, but for the people you do, I want you to send them this email:
Subject: [insert the keyword you searched for on Twitter]
Hey [insert their first name],
I saw that you tweeted out [insert the title of the article they tweeted]. I actually have an article that I recently released on that subject.
But mine covers [talk about what your article covers and how it is unique].
[insert link to your article]
If you like it, feel free to share it.
[insert your name]
PS: Let me know if you want me to share anything for you on Twitter or any other social network.
What you’ll find is a large percentage of the people will be willing to share your content because they already are sharing related content and, of course, you offered to share their content, which helps out too.
If you send out 30 to 40 emails like this, you’ll start getting traction on the social web. Now that you have social shares, it’s time to build backlinks. Instead of giving you tons of link building methods as there are many that work, I am just going to start you off with one that works very well. I want you to head back to the Keyword Ideas report on Ubersuggest.
Once you get there, type in some of the keywords that you are trying to go after.
On the right side of the report, you’ll see a list of sites that rank and the number of backlinks that each of the ranking URLs has.
Click on the “Links” number. For each result, it will take you to the Backlinks report, which looks something like this:
This will give you a list of all the sites linking to your
I want you to go to each of those URLs, find the site owner’s contact information, and shoot them an email that looks like this:
Subject: [name of their website]
Hey [insert their name],
I noticed something off with your website.
You linked to [insert your competitor that they linked to] on this page [insert the page on their site that they are linking to them from].
Now you may not see anything wrong with that, but the article you linked to isn’t helping out your website readers that much because it doesn’t cover:
[insert a few bullet points on how your article is better and different]
You should check out [insert your article] because it will provide a better experience for your readers.
If you enjoyed it, feel free to link to it.
[insert your name]
PS: If I can ever do anything to help you out, please let me know.
I want you to send out 100 of those emails for each article you write.
Yes, it takes work to get 10,000 visitors but once you do it you’ll continually generate traffic and, more importantly, sales. To achieve 10,000 visitors, I want you to do the steps above five times. In other words, you will be writing five pieces of new content following the steps above. It’s actually not that bad because you can just do 1 a week. So, within 5 weeks you would have done your job.
So, are you going to accept the challenge? If you do everything and don’t see the results over time, you can hit me up and I’ll help.