April 2020 Winners and Losers
Episode Overview: Uncertainty and anxiety left many companies unsure of how they’d weather the first full month of most shelter in place orders due to COVID-19. Some adapted quickly, while others came up short in their projections. Join host Ben as he chats...
How to improve your digital marketing with competitor analysis
30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your...
Where to Start When Evaluating Your SEO Performance
Episode Overview: SEO can get complicated, no matter how many years of experience you might have working with it. When an expert gets stuck on how to best optimize for SEO, it’s best to turn toward another SEO expert who can provide fresh insights. Join host...
How Marketers Can Use Zoom to Its Full Potential
Despite its market presence as a business tech tool since 2011, Zoom is receiving more attention since COVID-19 thanks to the advent of remote working environments for many companies. So it makes sense that marketers are starting to pay more attention to...
What You Need to Know
On May 4th, Google started to roll out a major update to its algorithm. They call it a “core” update because it’s a large change to their algorithm, which means it impacts a lot of sites. To give you an idea of how big the update is, just look at the image...
16 Superior E-Commerce Conversion Rate Optimization Tactics
E-commerce CRO tactics promise a great deal, from increasing website traffic to growing profits. But if you implement tactics that don’t deliver results, prepare for dissatisfied shoppers and a drop in sales. Low conversion rates mean your e-commerce site’s...
Why these three content types are winning quarantine season
30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting...
How to Improve the Customer Experience with Communications During a Crisis: 4 Things to Consider
This article originally appeared on SmarterCX as “4 Ways Communications Can Improve CX During a Crisis.” How do you continue to provide a great customer experience during a crisis, when the very definition of “customer experience” may have changed? Now the...
ePrivacy: Everything you need to know about the EU Cookie Law – Email Marketing – SMTP services
What do you know about the EU Cookie Law? You’ve no doubt taken efforts to comply with GDPR, but you should also be prepared for the new ePrivacy directive that’s about to take effect. How can you do that? In this article, we have summarized everything you...
