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The Beginner’s Guide to Facebook Sponsored Posts

The Beginner’s Guide to Facebook Sponsored Posts

by QCS | Apr 17, 2020 | Advertisements, Marketing, Social Media

If you’re finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach has...
The relationship between paid and non-paid social

The relationship between paid and non-paid social

by QCS | Apr 17, 2020 | Advertisements, Marketing, Social Media

30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s population now confined at home, people have turned to social media as an...
6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing

by QCS | Apr 17, 2020 | Customer, Email Marketing, Marketing

Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email revenues. ...
Email Headers: What They Are & How To Read Them

Email Headers: What They Are & How To Read Them

by QCS | Apr 17, 2020 | Email Marketing, Marketing

What are email headers used for? Email headers are usually used to see information such as who has sent and received a message, where the message has passed through a server, and what kind of errors may have prevented the email from reaching its intended destination....
Content and coronavirus: How you can differentiate from the masses

Content and coronavirus: How you can differentiate from the masses

by QCS | Apr 15, 2020 | Marketing

All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem....
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