8 Steps to Crafting Your Advanced Social Media Plan

8 Steps to Crafting Your Advanced Social Media Plan

Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it hasn’t done...
The Myths, Pitfalls and Realities of SEO

The Myths, Pitfalls and Realities of SEO

SEO’s Myths, Pitfalls and Realities Searchmetrics is publishing a five-part blog series on SEO and the vital role it plays in chief marketing officers’ marketing strategies. Our first post ‘A CMO’s Guide to SEO: Myths, Pitfalls and realities,’ aims to remove the...