Getting started on YouTube just got easier

Getting started on YouTube just got easier

Scale your video librarySince introducing six-second bumper ads in 2016 as a way to help you reach more mobile viewers, we’ve found that they punch far above their weight when it comes to effectiveness. But producing a six-second video requires additional time and...
5 Key Metrics to Check on for Your Text Marketing Campaign

5 Key Metrics to Check on for Your Text Marketing Campaign

Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences. Because SMS marketing feels so personal, people tend to open most branded text messages and interact with them. In fact, statistics show text message marketing has...
Building for the new consumer journey

Building for the new consumer journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recent study, who...
Churn Rate: You Win Some, You Lose Some

Churn Rate: You Win Some, You Lose Some

Persuading a customer to buy your product is one thing, but convincing them to remain loyal to your business is another. Customers stop using certain solutions for a variety of reasons. Whether they switched to a competitor or they don’t have enough room in their...