by QCS | Mar 14, 2020 | Customer, Email Marketing, Marketing
Consumers expect brands to know who they are and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that...
by QCS | Mar 14, 2020 | Email Marketing, Marketing
So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing happens....
by QCS | Mar 14, 2020 | Customer, Email Marketing, Marketing
The original version of this blog appeared at: https://smartercx.com/9-content-marketing-mistakes-that-are-hurting-your-brand/ Are your content marketing strategies companies creating value or distaste among consumers? We asked our team of content marketers their...
by QCS | Mar 14, 2020 | Marketing
When someone asks what type of “shop” your organization is, can you answer confidently that it’s ITIL, DevOps, or SRE? Maybe some people can, but if you’re a large enterprise, the answer is likely a combination of several of these operating models, especially since...
by QCS | Mar 13, 2020 | Customer, Email Marketing, Marketing
Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty programs....
