5 Ways to Write Tech Content for Non-Tech Audiences

5 Ways to Write Tech Content for Non-Tech Audiences

When you sell tech products or solutions to other engineers, everything’s simple: all they need is a data sheet. But when your solution caters to a non-tech audience, things change dramatically. No one cares what’s on your PCB. Or how long it took to write the API...
Email Campaign Ideas To Test In The New Year

Email Campaign Ideas To Test In The New Year

Since 2020 is already in full swing, and we’re totally confident that you haven’t dropped any of your New Year’s resolutions yet, why not add one more into the mix? We’ve already told you about the exciting trends we expect to see in an email this year, but what about...
The Good, Bad, and Ugly of Data Replication

The Good, Bad, and Ugly of Data Replication

Every second of the day, the world accesses, changes, and relies on data. Daily functions such as purchasing a train ticket or going out to lunch with coworkers involve the processing of data. Organizations and individuals need data to run businesses, no matter if...
Traps & Pitfalls of SEO for Chief Marketing Officers

Traps & Pitfalls of SEO for Chief Marketing Officers

Episode Overview: SEO and content marketing efforts are your best bets to creating a winning marketing strategy, but taking shortcuts or violating SEO rules, either intentionally or unintentionally, can effectively destroy your marketing efforts in a single stroke....