by QCS | Mar 28, 2020 | Marketing, SEO
Google E-A-T isn’t a new recipe vertical in the search results. E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers when evaluating...
by QCS | Mar 27, 2020 | Advertisements, Marketing
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don’t have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as a...
by QCS | Mar 27, 2020 | Email Marketing, Marketing
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing statistics, many...
by QCS | Mar 27, 2020 | Business, Marketing
Extreme measures being put into place by local and federal governments banning mass gatherings to slow the spread of COVID-19 are drastically impacting our industry. Marketing conferences scheduled to take place within the next several weeks are being canceled,...
by QCS | Mar 27, 2020 | Marketing, Social Media
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach and...