by QCS | Mar 31, 2020 | Customer, Marketing
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands could argue...
by QCS | Mar 31, 2020 | Customer, Email Marketing, Marketing
Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure that they...
by QCS | Mar 31, 2020 | Marketing, SEO
Naturally, humans are visual creatures. We crave visual forms of content. There’s science behind this claim. Neurons devoted to visual processing make up about 30% of the human brain cortex, compared to 8% for touch and 3% for hearing. This natural predisposition...
by QCS | Mar 31, 2020 | Marketing, Social Media
3.8 billion. This is the amount of social media users out there (WeAreSocial, January 2020). In 2020, this represents about 49.5% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of the...
by QCS | Mar 31, 2020 | Marketing, OTT
Over-the-top (OTT) advertising has exploded in popularity as more consumers are shifting their attention away from traditional television to digital channels. Historically, video content has been delivered to consumers via a set-top box to a TV—transacted through a...
