8 Marketing KPIs that Keep Your CMO Up At Night

8 Marketing KPIs that Keep Your CMO Up At Night

The first page of the marketing bible reads: “measure your KPIs”. Every marketer knows that tracking marketing KPIs is an essential part of determining success. Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best way to...
The New Way to Chat With Your Visitors

The New Way to Chat With Your Visitors

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by...