There’s no denying that content is still the king.
And that’s why you probably spend many hours or, maybe, even days meticulously putting
together what seems like great content.
But what if, even with all your hard work and dedication, your content fails to drive the
traction it deserves?
Does that mean you should stop creating content?
Or, is there something you can do about it?
If you ask the top content marketing experts, they’ll tell you how it’s not just about creating stellar content anymore. Now is the
time to make your content work harder.
You should spend less time and effort creating content and more time distributing it. Amplifying
your content can help increase your overall reach and gain more opportunities
to connect with your target consumers.
And what could be a better medium to amplify your content than social media?
Both B2B and B2C marketers consider social media to be the top organic content distribution channel for their brands.
And so should you.
Before we head on to the best ways to amplify your content on social media, let’s see what content amplification is and why it is so important.
What is content amplification and why is it so important?
Content amplification refers to the process of promoting and distributing content on various channels
through paid, owned, and earned media campaigns.
Pro tip: Paid, owned, and earned media should work together and not as three separate strategies. Sharing your content on social media can help you enhance your reach and help more people
learn about your brand, products, and services.
If used the right way, it can also help boost your brand’s online presence and grow your social
media following.
In fact, an effective content amplification strategy can help you generate stronger
results, which, collectively, could be:
- More reach and impressions
- More shares
- More engagement
- More web traffic
- More backlinks
- More leads and conversions
- More sales and revenue
Impressive, isn’t it?
That’s why you should look at content amplification as a way to strengthen your brand’s
presence in the minds of your audience. And take the time to do it right.
So how can you do it right?
Let’s take a look…
How can you amplify your content on social media?
You can use a number of social media amplification strategies to appeal to your audience’s
interests, get them to engage with your brand, and build a loyal community.
This includes leveraging both organic and paid social media content formats to generate
awareness about your products and services.
What’s also awesome?
You can gain more traction for your offers and sales through social amplification strategies such
as contests, giveaways, and referral programs.
Let’s take a look at some quick-win ways in which you can amplify your content on social media:
1. Publish and share informational content
Content marketing has changed a lot in the past year.
88% of B2B marketers said that their top-performing content is that in which they prioritized their audience’s
informational needs over their brand’s promotional messages.
What does that mean?
It simply means that you should focus on creating content that your audience will love to read
and share further. That’s the easiest way to amplify your content on social media.
So what kind of content can you create and share?
You should create and share content that:
- Provides information about a
particular topic in your niche - Educates people about how to do a
particular task - Inspires people to get started
with something - Tells people about how your
products and services can help resolve their issues - Gives them a framework that is
easy to read, understand, and implement - Updates people about the latest
trends and best practices to follow
Publishing valuable content like this is likely to bring you the likes, shares,
engagement, followers, and all of the other good things that social media
managers long for.
To further amplify your content’s reach, you should present your informational content in
an engaging way. For this, you can leverage attractive visuals, infographics,
and videos.
For example:
Baby Brezza, a baby products brand, shared a video that explains how moms can use their
Formula Pro Advanced to instantly make a warm bottle for their newborns.
Image via Instagram
The video received over 5K views as it is quite informative and valuable for moms who
want to use the product the right way.
Pro tip: Remember the power of consistency when it comes to content publishing.
2. Tap into the power of influencer marketing
Most businesses struggle to get the right exposure for their content.
Did you know that the best way to amplify your content is to partner with influential people?
Niche influencers have the type of social media followings and engagement rates that your content needs to succeed.
Putting your content into the hands of these influencers can open opportunities to significantly increase its social sharing and engagement. The right influencers can help improve the overall social media presence of your brand.
For example:
Fiber One, a brand that sells low-calorie brownies and snacks, partners with multiple nano-
and micro-influencers to gain more traction for their snacks.
A new mom and Hawaii blogger, Roxci, recently posted about how Fiber One brownies help her
satisfy her sugar cravings without the extra calories.
Here’s her post:
Image via Instagram
But is she the only one talking about this brand?
Nope.
Fiber One’s branded hashtag, “#fiberone,” has over 24K posts on Instagram. Most of these
are sponsored posts by various influencers such as Cassie and Jessica L. Hall.
Want to spread the word about your brand and products?
Of course, you do!
But whom should you partner with to do so?
You should look for nano- and micro-influencers in your niche who have highly-engaged
audiences.
Along with their followings and engagement rates, you should also check if they suit your
brand’s aesthetics well and check out the type of content they create.
Most influencers are expert content creators who know how to get their followers to engage with the content they post. You can either ask them to share your branded content or
you can have them spread the word about your brand in their own style.
Sounds easy, right?
But our experience says that many businesses, especially the small ones, often find it daunting to approach the influencer they like.
Do you find it difficult too?
Check out this easy-to-follow 7-step guide by Fourstarzz Media on how to reach out to influencers and have them amplify your content on social media.
This actionable step-by-step guide can help you get started now.
3.
Amplify your content’s reach with the right hashtags
Another effective content amplification tactic that can drive great results on social media is using the right hashtags.
How can you find the right hashtags for your brand?
You should look for niche-specific hashtags that your target consumers might be following on social media platforms like Instagram and Twitter. This can help you reach people who are likely to be interested in your content and brand.
You should consider using hashtags that:
- Are trending in your niche
- Your competitors are using to
drive engagement - Your target audience is using
- The top influencers in your niche
are using - Are unique to your brand
Finalizing your list of hashtags can require a lot of work. But the good part is that you can use various AI-powered tools to generate and identify the right hashtags for your business.
Hashtags help brands maximize their social media exposure and reach significantly.
But, is that everything you want?
The primary goal of any marketing campaign is to reach, attract, and engage target consumers and
convert them into buying customers, right?
Don’t you want to amplify your content in a way that it reaches the right people?
Of course, you do.
But how can you do that?
The key to targeted content amplification is to use more specific and targeted hashtags. This will help you get discovered by your potential customers and grow your audience on social channels like Instagram.
For example:
If you have a Thai restaurant based in Sacramento, California, your ideal customers are
people living in Sacramento who enjoy Thai food.
Instead of using generic hashtags like “#foodies” and “#foodlovers,” you should use targeted
hashtags like “#thaifoodcalifornia” and “#sacramentofood.”
Makes sense, ight?
Raoeatery uses the same tactic to bring Thai food lovers in Sacramento to their eatery.
Image via Instagram
Ready to Get Started?
The content promotion and distribution tactics that we’ve discussed above can help you
effectively amplify your content’s reach on social media.
The more people who your content reaches, the greater will be your chances to engage and
convert them into buying customers.
And who doesn’t like winning more business?
So, get started with planning your content amplification strategy and implementing it.