How to Use Facebook Lookalike Audiences Effectively
If you have a business and you advertise online, you probably hope to reach new customers. The only way for a business to grow is to win more customers, and Facebook is the most popular and best advertising platform for reaching new customers (together with...
How to Conduct a Small Business Brand Audit
Marketing is an ongoing process. Once you’ve established your systems and processes, it’s important to continually check in and reevaluate. And that’s because, in the course of running a business, things change. Your brand expands or shifts focus. Your...
How to make a website audit in 30 minutes
30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me”...
[Guide] Email Marketing for Charities & Not-For-Profits
Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and...
Off With Your Head! Learn All About Headless Commerce
Many of today’s top e-commerce retailers are thinking, “Off with your head!” No, they aren’t Alice in Wonderland’s Queen of Hearts on a villainous cartoon rampage. They’re talking about their commerce architecture, and the increasingly popular practice of...
Disaster and Crisis Messaging Best Practices
Disaster planning is all about preparing for rare events, whether they’re epidemics, hurricanes, blizzards, wildfires, floods, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively...
How To Amplify Your Content On Social Media
There’s no denying that content is still the king. And that’s why you probably spend many hours or, maybe, even days meticulously putting together what seems like great content. But what if, even with all your hard work and dedication, your content fails to...
Lessons from Sleep Number: Don’t Snooze on Your Brand Advocates
Brand advocates are the cheerleaders that help your brand engage and build relationships with future prospects, leads, and customers. These loyal patrons are invaluable for a brand, and Sleep Number knows exactly how to tap into this powerful customer base....
Marketing During COVID-19: 4 Essential Copywriting Guidelines
The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Yet you are also most likely trying to figure out...
