Generating Local Content at Scale – Whiteboard Friday
Building local pages in any amount can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location, and the temptation to take shortcuts has always been tempered by the fact that good, unique content is almost impossible...
Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
Next time you meet a UX designer, ask them to describe what they do for a living. Not necessarily because UX design is extremely interesting—it is, but I’m biased. Ask because, unlike most professions, UX designers almost always have an idiosyncratic and...
Content Marketing During a Crisis or World Event
Marketers tend to think optimistically when planning their strategies, campaigns, and events. A lot of hard work goes into their efforts, and they try to cover every detail they can. Still, they think that in the end their work will pay off and they will see...
Making the Best Choice for Your Business
Most companies will go through occasional periods of consolidation, but most will also be on the lookout for the next new business opportunities and new markets. When the time comes to expand your business’ online presence, it pays to have assessed the...
COVID-19: Emailing Best Practices in Times of Crisis
Currently, many businesses are being affected by containment measures that are meant to slow the spread of the coronavirus and protect people worldwide. Companies in certain industries–like entertainment and travel–have been hit hard by the epidemic and have...
How User Signals Impact your Rankings
Google has one main aim: providing users the best possible search experience. The search engine is constantly optimizing its algorithm to improve its understanding of user signals from websites. The main focus here is on signals that indicate how satisfied a...
6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that will help them build personalized and lasting...
The Starter Guide to Instagram Marketing for Beginners
Ever since its creation back in 2010, Instagram has been growing exponentially. Today, the platform revendicates more than a billion monthly active users. Source: Instagram You read that right, 1 billion (or 13% of the world’s population in 2019, to be...
[Guide] Optimizing The Performance of Transactional Emails
Do you know that feeling? You’ve just treated yourself to a long-awaited purchase, and you immediately go to your inbox to check on the Holy Grail: the confirmation email! 🤩 Because of it, you can rest assured that your new phone, laptop, or Bob Ross...
