How retailers can maximize the influx of organic search traffic to PDPs during COVID-19
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are...
What should you expect from a B2B Marketing Automation Platform?
Virtually every B2B marketing automation vendor provides tools for email campaign development and execution (including landing pages), as well as lead capture, scoring and nurturing. The platforms also typically provide centralized marketing databases and a...
The 24 Best Instagram Bios the Internet Has Ever Seen
Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer—or worse:...
A Complete Guide to Sales Onboarding
It’s a long and expensive process to find, hire, and train new sales talent. Once you’ve hired your new sales rep, you need to invest time to onboard them and get them up to speed. It’s especially important to ensure you build their knowledge in a variety of...
What Brands Need to Know About California’s New Privacy Law
In 2018 and 2019, the buzz in online digital circles was about “GDPR” – Europe’s General Data Protection Regulation that outlined all the roles and responsibilities of companies and brands in relation to data privacy. And now in 2020, look for a similar...
TikTok for Businesses: A Short Marketer’s Guide
Some of us might roll our eyes watching TikTok videos but let’s face it, this newest social media app is nothing short of addictive. Whether it’s the hilarious comedic shorts and duets or the silly reactions and funny pet videos – TikTok has taken the world...
Gain visibility with Google’s unified mobile search
30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on...
How E-Commerce Inventory Management Can Help You Save Money
E-commerce platforms are no longer secondary to that of brick-and-mortar stores. In fact, having an e-commerce platform is crucial to ensure business success today. The numbers don’t lie. Global retail e-commerce sales totaled over $3.5 billion in 2019. The...
Why and How to Bring Empathy Into Your Content
Creating content can feel incredibly difficult right now. If you’re like me, you’ve spent the last few weeks oscillating between a can-do approach and hours of staring into space. Here’s how to tap into those very real emotions and channel them into more...
