Magnifying the Massive Growth of B2B Marketplaces
Marketplaces are their go-to channel. As millennials take over B2B purchasing, the broad category of B2B commerce is ripe (and ready!) for disruption into the 2020s. In this post, we’ll explore the supply and demand side of B2B marketplaces, discuss some...
40 Twitter Statistics Marketers Need to Know in 2020
With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a distraction from your home office (or your couch), Twitter...
Opting-Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]
Note: This post was co-authored by Cyrus Shepard and Rida Abidi. Everyone wants to win Google featured snippets. Right? At least, it used to be that way. Winning the featured snippet typically meant extra traffic, in part because Google showed your...
Ten Tips for Better SEO
This article originally appeared on SmarterCX as 10 SEO Tips to Implement in 2020. The world of SEO, or Search Engine Optimization, is ever-changing — and can be somewhat mysterious. As Google and other search engines evolve their algorithms and implement...
The Beginner’s Guide to Facebook Sponsored Posts
If you're finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and with more brands coming into the channel, organic reach...
The relationship between paid and non-paid social
30-second summary: A brand awareness campaign that includes paid search can result in more organic search traffic with an increase in branded search terms. With a large number of the world’s population now confined at home, people have turned to social media...
6 Reasons Being in Gmail’s Promotions Tab Is a Good Thing
Marketers have been concerned about their promotional emails landing in Gmail’s Promotions tab since Google launched Tabs in 2013. Back then, the concern was almost a hysteria, with rampant fears of Tabs causing a crash in email engagement and email...
Email Headers: What They Are & How To Read Them
What are email headers used for? Email headers are usually used to see information such as who has sent and received a message, where the message has passed through a server, and what kind of errors may have prevented the email from reaching its intended...
Content and coronavirus: How you can differentiate from the masses
All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical...
