Best Time to Run Facebook Ads? Look at Your Own Data
Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day. So the question isn’t if you should run ads on Facebook,...
10 ways to repurpose your social media content in emails
You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out...
How Long Should Content Be? Can Marketers Learn from TV, Movies, Books?
At some point, copywriters, blog writers, content managers, email marketers, and anyone who works in digital marketing asks themselves just how long a piece of content should be. There are some general rules of thumb, and sometimes it is best to just go with...
The email marketing landscape 2019 and way ahead for 2020 Search Engine Watch
Email marketing has always been one of the top ways when it comes to reaching out to a targeted set of audiences for product marketing. One of the best drivers behind email marketing being a major element for product marketing is the fact that for every...
How to Improve your E-A-T Ranking Score
Google E-A-T isn’t a new recipe vertical in the search results. E-A-T stands for Expertise – Authoritativeness – Trustworthiness. This is Google’s terminology, introduced in 2018, for a set of website quality standards to be applied by quality testers when...
How COVID-19 Has Impacted Google Ads Results [Data]
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance as...
3 easy steps to your first email drip campaign (that sells on autopilot)
Email drip campaigns are good for small business. In fact, automated email series get 80 percent higher open rates and triple the clickthroughs of single emails, and they generate 80 percent more sales at 33 percent less cost. Despite such convincing...
Virtual event platforms scramble to meet demand as coronavirus knocks out conferences: What to do
Extreme measures being put into place by local and federal governments banning mass gatherings to slow the spread of COVID-19 are drastically impacting our industry. Marketing conferences scheduled to take place within the next several weeks are being...
Introducing Best Time to Post: Personalized Recommendations to Increase Your Reach on Instagram
Search “best time to post on Instagram” and you’ll find countless articles telling you when to post according to studies of a few million Instagram posts. We have written such articles ourselves. For a long time, we thought that’s the way to grow our reach...
