How to grow your YouTube rankings with the right SEO tools
We’re all aware that YouTube’s video consumption grows every year, so it’s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google. There is also a simple fact: YouTube video content will always have lower...
How to Drive Brand Awareness with Loyalty
In an overcrowded marketplace where brand differentiation isn’t always apparent, brand awareness is a key driver of consumer purchase decisions. In fact, customers are 60% more likely to purchase from a brand they’ve heard of than from one they’re unfamiliar...
Google Bans Ads for Government Documents & Services
Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public embraces technology faster than the government, it’s no...
Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to...
Why and How Can SaaS Companies Leverage Them
The collaborative aspect of the internet has completely changed the way we do business. It made it easier than ever for us marketers to reach out to our target audiences with more accurate messages. On the other hand, it gave our prospects and clients a...
[2020] Email Marketing Guide for Ecommerce
E-commerce is growing at an astronomical rate. In 2017, global e-commerce was responsible for $2.3 trillion in sales, and this is expected to grow to $4.5 trillion in 2021. That’s why, if you haven’t done it yet, it’s time to review your e-commerce email...
B2B Audience Building & Segmentation Best Practices Part 3: Real-Time and Predictive Data Fuel the Best Customer Interactions
Building up your audience and then delivering the right messages to the various cross-sections of your audience is how you succeed in the modern marketing world. However, it can be confusing to determine how best to improve your efforts. Oracle’s Marketing...
How to Query the Google Search Console API
If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this...
5 Ways to Increase your Influence as an In-House SEO
For most businesses, SEO is the second biggest driver of traffic to their website and, depending on the brand, SEO can be THE biggest traffic driver. However, even in companies that understand how important SEO is for generating traffic, the SEOs themselves...
