Nine tactics to improve your PPC campaign performance in 2020
Over the past few years, PPC or Pay-per-click advertising has turned out to be a promising online advertising solution for businesses of all types. In the digital era, this type of advertising has a significant impact on the success of an online business....
7 Steps To Building A World-Class Luxury Loyalty Program
Luxury brand marketers who are considering loyalty programs are often concerned that they won’t align with the image or appeal of the brand. Traditional spend and get loyalty programs reward customers with discounts and couponing, which many luxury brands...
8 Marketing Automation Best Practices to Maximize Campaign
Marketing automation allows digital marketing teams to do more with less. But how can a marketer make the most of their marketing automation efforts? These eight practices give a framework teams can use when planning out their campaigns in order to ensure...
How Visual Search Is Taking Over the Web
Naturally, humans are visual creatures. We crave visual forms of content. There’s science behind this claim. Neurons devoted to visual processing make up about 30% of the human brain cortex, compared to 8% for touch and 3% for hearing. This natural...
Social Listening: Everything to Know Before You Start
3.8 billion. This is the amount of social media users out there (WeAreSocial, January 2020). In 2020, this represents about 49.5% of the world’s population. As a result, we see a LOT of fresh data published and shared each day online. Here’s a snapshot of...
Your Complete Guide to Over-The-Top (OTT) Advertising
Over-the-top (OTT) advertising has exploded in popularity as more consumers are shifting their attention away from traditional television to digital channels. Historically, video content has been delivered to consumers via a set-top box to a TV—transacted...
The 5 Funnels Every Consultant Should Build
Starting your own consulting firm can be overwhelming. You feel confident in your knowledge and expertise, but being great at what you do doesn’t automatically translate to having a whole host of clients, clamoring at your door. To guarantee that you have a...
Prepare for the Holiday Season by Experimenting & Testing Now
Given the ongoing health and economic situation, which is expected to last into the summer, the 2020 holiday season is going to be more vital than ever for B2C companies. Even during “normal” times, ensuring that you have a successful holiday season takes...
How to Navigate Your Brand Voice in a Time of Social Distancing
The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply...
