Spam Traps: What Are They & How to Avoid Them
When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting...
How To Turn Your Sales Pipeline Into A Well-Oiled Machine
Visible progress can be an effective motivator. People who work hard love to see how their efforts are impacting their end goal. Not only does it prove that the time and energy dedicated to a task was worth it, but it also shows that attaining their goal is...
Optimizing Your Content and SEO for Local Impact
Episode Overview: Different methods exist to optimize content for local SEO that can both maximize local impact and significantly expand your brand’s reach. Join host Ben as he speaks with Ana Raynes, a digital marketing expert from Simplified Impact, to...
What Readers Want During COVID-19: Content Ideas for Every Niche
This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we’ve taken time to acknowledge how lucky we are to work in digital, it’s time to assess if our current content strategy needs any adjusting...
SEO World Rankings 2020
Searchmetrics’ SEO World Rankings 2020 infographic presents the leading domains in 16 countries and their performance over the course of a whole year. Who’s going up and who’s going down? Which household names continue to dominate and which new challengers...
8 Marketing KPIs that Keep Your CMO Up At Night
The first page of the marketing bible reads: “measure your KPIs”. Every marketer knows that tracking marketing KPIs is an essential part of determining success. Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best...
How to Create Sales Enablement Content to Support Sales Teams
Did you know that almost any content piece you publish has the potential to improve your sales? As the role of the high-value content is increasing, marketing and sales professionals join forces and share their experiences to tailor content perfect for each...
How COVID-19 Is Shaping Google Search Trends & Patterns [Data]
The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on the Google SERP, we’ve seen large shifts in the way people...
The New Way to Chat With Your Visitors
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did...
