What The Coronavirus (COVID-19) Means For Marketers
By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast? No one really knows how many people...
How Telecoms Can Amplify Content Strategy, UGC & Loyalty
The Loyalty Challenge Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually. For example, it is estimated that 75% of the 17 to 20 million...
A Beginner’s Guide to Ranking in Google Maps
For local businesses today, there are numerous different ways to market your brand online. The majority of your potential customers still use Google to find local businesses near them — businesses where they will spend their hard-earned money. In fact, 80%...
Authenticity is now more important than ever during the coronavirus
My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, assuring customers or subscribers about what they’re doing to keep everyone safe. Take time to...
6 Google Display Network Mistakes You Need to Avoid
No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts will perform the same, and the way we approach our...
3 Actions All SaaS Businesses Should do on Social Media
Social media is a given for most B2C businesses. But what about B2B SaaS companies? Here are the top questions we hear the most from SaaS businesses considering investing in social media marketing: “What’s the value of social media for my business?” “What...
6 proven local email marketing ideas for small businesses
Email is often underutilized by small, local businesses despite the fact that it boasts a whopping 122 percent ROI — more than four times that of social media and direct mail. Whether you own or operate an auto repair shop, landscaping business, tax...
The impact of search in the age of customer experience Search Engine Watch
With customer experience (CX) becoming an integral part of doing business today, CXOs across industries are working feverishly to delight consumers along each step of the buyer journey. At a high level, ensuring a positive CX means eliminating the friction...
Compassionate to cringeworthy, brands navigate the COVID-19 messaging minefield
For better and often for worse, marketers and brands feel compelled to weigh in on public tragedies, natural disasters and other major social upheavals – some with sincerity and some opportunistically. The coronavirus is no exception. Inbox blowing up with...
