13 Common Mistakes and How to Avoid Them
Overview: Potential Traffic Sources for Publishers The table shows how many different traffic channels there are for news articles. It also shows whether the channel drives traffic to an HTML or an AMP page, and how high the traffic potential is for each...
Your Complete Guide to Augmented Analytics
By definition, augmenting involves increasing value or making something greater in size or strength. With this in mind, augmented analytics adds tons of value to conventional analytics with the power of artificial intelligence. Let’s dive deeper into what...
How Your Local Business Can Be a Helper
“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’ To this day, especially in times of disaster, I remember my mother's words, and I am always comforted...
13 Newsletters You’ll Want in Your Inbox in 2020
Imagine this: You open your inbox, and there sit a dozen new articles that you’d be thrilled to share to social media. Simple as that! Welcome to the world of email newsletters, where experts from a wide spectrum of topics are finding and sharing the best...
The Best Instagram Stories of 2019
Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach. Over 500 million people use Instagram Stories every day....
Using Google Keyword Planner’s historical insights to identify emerging and trending topics
30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner. Using the Keyword Planner, we...
What Is a Supply-Side Platform (SSP) and How Does It Work?
Programmatic is becoming a dominant form of media buying in digital advertising. In fact, for digital advertising, more than 86% of display ads in the US in 2020 will be purchased using programmatic. Advertisers increasingly prefer to purchase ad spaces...
COVID-19: Social Media Management in Times of Crisis
These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. In times like these, people look to each other, and to...
Do Headings Really Impact Rankings?
They say in SEO you need to use headings. Those can be H1, H2, or even H3 tags. But do they really impact your rankings? Sure, a lot of CMS systems put headings on each of your web pages by default. They do this with the title of the page (or blog post) and...
