8 Steps to Crafting Your Advanced Social Media Plan
Marketers usually start the financial year with a social media marketing plan—what channels they will target, their audience, the kind of content they want to create. But halfway through the year, that social media plan will have to be changed because it...
The Myths, Pitfalls and Realities of SEO
SEO’s Myths, Pitfalls and Realities Searchmetrics is publishing a five-part blog series on SEO and the vital role it plays in chief marketing officers’ marketing strategies. Our first post ‘A CMO’s Guide to SEO: Myths, Pitfalls and realities,’ aims to remove...
Nine site audit issues we always see and tips to tackle them Search Engine Watch
After carrying out thousands of site audit activities across varying industries and site sizes, there are some stand out issues that are repeated over and over again. Certain CMS platforms have their downfalls and cause the same technical issues repeatedly...
How to improve your SEO after Google’s spot-zero-termination Search Engine Watch
It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spot zero” in the featured snippets of search engine results pages (SERPs) stopped. In other words, the URL of the featured snippet appears a single...
Transcript of How to Start Your Speaking Business
Back to Podcast John Jantsch: Want to quickly send amazing looking emails to your prospects and customers in just minutes? AWeber is the market leader in making email marketing powerfully simple for a small business. Visit aweber.com for a 30-day free trial....
How to Start Your Speaking Business [Podcast]
Marketing Podcast with Grant BaldwinPodcast Transcript On this episode of the Duct Tape Marketing Podcast, I sit down with speaking expert Grant Baldwin. He is a professional speaker himself, a speaking coach and founder of The Speaker Lab, and the author of...
Why First-Party Call Data Is the Key to Audience Targeting
For many years, third-party cookies were the bedrock of audience targeting. They allowed marketers to track which websites users were visiting and use that data to serve them relevant ads. However, with the slew of new data regulations, such as GDPR and...
B2C Personalization | Knowing Your Customers So Well You Can Predict Their Needs
In part 1 of this series, we looked at the importance of responsiveness and reacting to customer behaviors. In part 2, we looked at the rules for relationship marketing and how to further level up your communications so that your customers know you know (and...
How to Make Your Podcast SEO Friendly
Podcasting. You’ve heard about it before and I bet you’ve even listened to a handful of podcasts. But you probably haven’t created one yet. Just think of it this way… There are over 1 billion blogs and roughly 7 billion people in this world. That’s 1 blog...
