5 Loyalty Program Best Practices for Quick Service Restaurants
The QSR (Quick Service Restaurants) industry is notoriously competitive and operates on extremely tight margins. More and more restaurants are investing in loyalty programs that go beyond a simple “points for spend” model to differentiate their business and...
Google helps a nonprofit train young storytellers
Any secret tips or tricks to share with other nonprofits?We are using Google Alerts to discover every time we’re mentioned in the media. It also allows us to stay updated on the issues we care about most, find opportunities and celebrate our film and media...
Statistical Analysis: A Better Way to Make Business Decisions
If your business isn’t taking a closer look at its data, there’s a whole world of possibilities that you're missing. With the help of business analytics, your organization can do more with its data than ever before, you just have to know where to start....
How I Generate 18,800 Visitors from Google Without SEO or Ads
If you want to get traffic from Google, how would you go about it? Chances are you are either going to leverage SEO or pay for some ads. But what if there was another way to get traffic from Google? A way that didn’t take as long as SEO and didn’t cost money...
Account-Based Marketing and Social Media
Account-based marketing (ABM) can be one of the most powerful tools available for generating qualified B2B leads that result in significant revenue. But it requires knowing your target audience on a more granular level than in the past. Enter social media:...
The YouTube Masthead is coming to the TV screen
When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachella with their family and friends—while others...
Sales Dashboards: What You See Is What You Get
Coming across an image in a sea of data is an overwhelming relief. Humans can only take so many words, numbers, and equations before forgetting everything we just attempted to digest. If there’s one field that’s overflowing with mounds of data, it’s sales....
How I Drove 231,608 Visitors to My Site Using This New Channel
Just like any marketer, we all fear what we can’t control. And sadly, for years, a lot of our future is being determined by algorithms. From social sites to search engines… they all have algorithms. Heck, you even have to deal with them with things like...
Google Ads auction-time bidding comes to Search Ads 360
Identify more opportunities with auction-time signalsEvery day billions of people turn to Google to find answers. While people are often searching for the same things, their searches are unique thanks to their context. This includes their device, browser,...
