Data in Action: A Digital Analytics Checklist
Digital analytics give insights into customer behaviors, preferences, and interests. They allow you to see how your marketing is performing and what customers are responding to, which will inform how you tweak and optimize your current campaigns and plan...
Growing in-app viewability coverage with Open Measurement
People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices.Today we’re...
3 Ways Accurate Sales Data Can Unleash Revenue Potential
When it comes to data, if you can’t measure it, you can’t improve upon it. This is why a sales tool that provides accurate data can be a gamechanger for managers. The rapid turnover of sales managers is known to anyone in the sales space. A management role...
Is SEO Dead? (A Data-Driven Answer)
SEO has been changing drastically over the years. In 2010, Google made 516 algorithm changes. That number increased to 1,653 in 2016 and to 3,234 in 2018. We don’t have data for the last couple of years, but still, you can bet that the number is continually...
5 Loyalty Best Practices for Subscription Companies
Subscription businesses have been growing rapidly during the past few years. In fact, there were over 2,000 subscription box services as of March 2016 and it’s estimated that the industry as a whole has been growing at 200% a year. In a highly competitive...
Next steps to ensure transparency, choice and control in digital advertising
Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t...
How to Get the Most out of Your Sales Technology Investment
Every year, more sales technologies enter the market. In fact, sales technology tools have grown in availability. 2019 alone saw an increase of 25% in the number of tools available. At the same time, many sales organizations continue to increase their sales...
[Guide] Landing in the Inbox: Email Marketing Deliverability Basics
There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing....
How to Check if Google Manually Reviewed Your Site
Do you know how Google decides what website should be ranked number 1, 2, 3 and so on for any given keyword? Well, they have an algorithm for that. But as you know, algorithms aren’t perfect. That’s why Google continually tries to improve it. One way...
