Conversions, Connected Moments, & Customers Back
When outdoor retailer Orvis set out to launch a new line of adventure products for dog lovers, they faced a challenge familiar to every retailer. On one hand, they knew an email campaign that simply advertised the new canine products might generate a limited...
Building for the new consumer journey
Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recent...
Churn Rate: You Win Some, You Lose Some
Persuading a customer to buy your product is one thing, but convincing them to remain loyal to your business is another. Customers stop using certain solutions for a variety of reasons. Whether they switched to a competitor or they don’t have enough room in...
The Best Email Frequency | Oracle CX Marketing
How often should I email my subscribers? Without a doubt, that’s one of the top five most frequently asked questions my clients have asked me over the years. My quick answer? If the content is relevant, then frequency is irrelevant. Put another way, if your...
7 simple (yet powerful) email marketing ideas for local nonprofits
Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design...
10 Healthcare Technology Trends to Improve Your Well-Being
Healthcare specialists have always felt that the lack of proper technology is a major hindrance standing in the way of digital healthcare transformation. Health technologies consist of all the devices, medicines, vaccines, procedures, and systems that...
2020 Marketing Trends to Improve the Customer Experience
What a week it was at Oracle Open World London #OOWLON February 12-13. I was honored to be on stage and sharing exclusively with our customers and partners the Top Six 2020 Marketing Trends that every marketer needs to be thinking about in 2020 if they want...
Create with Google
The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when...
The Role of AI in Checking Plagiarized Text
Plagiarism is an unethical use of content, yet people still do it. All information sources require a citation, whether in an academic or professional atmosphere. Missing citations lead to plagiarism, or the uncredited use of another person's content (words...
