Social shorts: TikTok’s new ‘Transparency Center,’ VSCO rolls out new video tool, YouTube allows certain coronavirus ads
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. YouTube makes...
4 Elements That Affect Association Website Experience
In the modern association world, merely hosting in-person meetings and live events isn't enough to keep members renewing their membership. It’s imperative that you carefully think about your own association website experience and how you can make it better...
Leveraging Data to Create Compelling Customer Experiences
Consumers expect brands to know who they are and create compelling experiences for them. In fact, 63% of consumers said they’d think more positively of a brand if its content was more valuable, interesting or relevant and 59% of customers say that...
7 Little Tweaks That’ll Improve Your Email Marketing’s Conversion Rates
So you write a fantastic email about a company sale you’re having and then send it out to your list. You’re certain this is the email that will rake in those sales this week and have all your customers love you. But 24 hours after sending the email… nothing...
9 Content Marketing Mistakes That Are Hurting Your Brand
The original version of this blog appeared at: https://smartercx.com/9-content-marketing-mistakes-that-are-hurting-your-brand/ Are your content marketing strategies companies creating value or distaste among consumers? We asked our team of content marketers...
How ITIL, DevOps, and SRE Work Together for Your Organization
When someone asks what type of “shop” your organization is, can you answer confidently that it’s ITIL, DevOps, or SRE? Maybe some people can, but if you’re a large enterprise, the answer is likely a combination of several of these operating models,...
Why Your B2B Company Needs a Loyalty Program
Loyalty initiatives have been traditionally considered a better fit in the B2C rather than B2B space. With long, complex sales cycles and buyers that aren’t as responsive to discounts and coupons, many B2B marketers have rejected the concept of loyalty...
Getting started on YouTube just got easier
Scale your video librarySince introducing six-second bumper ads in 2016 as a way to help you reach more mobile viewers, we’ve found that they punch far above their weight when it comes to effectiveness. But producing a six-second video requires additional...
5 Key Metrics to Check on for Your Text Marketing Campaign
Text marketing campaigns are a great tool for businesses as they seek to connect with their audiences. Because SMS marketing feels so personal, people tend to open most branded text messages and interact with them. In fact, statistics show text message...
