How to See the Bigger Picture with Data Sampling
When you need an answer, and you need it fast, wouldn’t it be nice to ask everyone in the world who could help find an answer? While yes, this would be great, it would also likely take an obscene amount of time, and be pretty expensive. Instead, it’s a...
Get your products in front of holiday shoppers
Reach more holiday shoppers around the world70 percent of global consumers made at least one crossborder purchase according to a recent Pitney Bowes report. Promote the products you sell and find better qualified leads by putting your products in front of...
Brand Secrets for Standing Out in a Crowded World
These days, we live in a world of infinite supply… In just a few clicks, anyone can start a business. Anyone can create products, build an online store, publish ads, and reach an audience online. This means that every market is becoming flooded with...
6 Tips to Create (more) Effective Instagram Video Stories
You can get 2-3X more engagements with Instagram Stories posts compared to regular content, according to agencies. In the past decade, the word ‘story’ was often associated with fiction novels or even fairytales. Fast forward to this generation; Stories are...
How to Leverage LinkedIn as a Powerful Sales Tool
Everything is online nowadays – including our professional lives. While it may seem like LinkedIn is only for job seekers, the social network has also proven to be a powerful tool for salespeople, especially across the B2B landscape. Now more than ever,...
Shaping ad experiences to an evolving YouTube viewership
The changing ways people watch YouTube also means that a view has different value in different contexts. This is why we continue to develop additional metrics beyond views and view-through rate–like Brand Lift, or direct actions and conversions – to quantify...
Why social commerce will rule social media in 2020
What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. But if you look to today’s trends and the latest buzz, you’ll start to see the signs. Social commerce is...
4 Simple Ways to Organize your Social Media Tasks
Social media marketing is constantly bringing new challenges and new opportunities. This study revealed that an inefficient organization of marketing activities cost businesses a loss of whopping $958 million each year. Managing social media accounts can be...
In-Demand IT Skills + 6 Tips for Hiring the Best Tech Talent
While it’s well-known that IT is an in-demand field, you might not know the latest skills you need to succeed in 2020. IT is an ever-growing field. Its growth is so much that the demand for software engineers will continue to grow at a rate of 26%, which is...