Cohort Analysis: An Insider Look at Your Customer's Behavior
Whether you do it subconsciously or on purpose, it’s human nature to put things into groups. Maybe you organize your closet based on color or your glassware according to size. You may even group your friends based on who you can call in the event of an...
Annual Contract Value (ACV): A Big Deal for Your Bottom Line
Signing on the dotted line screams big commitment for a buyer and good news for a seller. The amount of deals a business can successfully close is obviously a key value to measure for B2B companies. It indicates that your sales team efficiently reels in...
Ideas & Inspiration for Your 2020 Email Campaigns
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner and your email marketing campaigns...
The Executive’s Guide to Positive ROI from SEO
Episode Overview: Developing strong content marketing and SEO strategies are key to long-term success of your marketing team and ROI. Join host Ben for the fourth episode of CMO Week as he interviews Searchmetrics’ Chief Marketing Officer Doug Bell on...
Content Expansion: From Prompt to Paragraph to Published Page – Whiteboard Friday
We've all been there. You're the SEO on point for a project, and you're also the one tasked with getting great content written well and quickly. And if you don't have an expert at your disposal, great content can seem out of reach. It doesn't have to be. In...
Useful Metrics for Chief Marketing Officers to Measure SEO Success
Episode Overview: SEO success can be measured by a multitude of different metrics but knowing which ones are right for your business and goals pose a particular challenge. Join Ben as he concludes CMO Week with Searchmetrics’ Chief Marketing Officer Doug...
Using Virtual Tools to Engage Your Clients
Recently I sent out a simple message encouraging folks to stay positive and keep pulling for each other and suggesting that you get comfortable using an array of virtual tools to stay top of mind with clients and customers as they get to know virtual you. In...
Five tips to establish a successful content creation process Search Engine Watch
In this digital age where around 90% of all digital marketers use content marketing, there is no shortage of content that is flowing around, even in niches you probably never heard of. Unfortunately, a big chunk of that content is a spammy mess that exists...
How to Use LinkedIn: Must-Have Tips for Professional Success
LinkedIn is the world’s leading social platform for business professionals. Founded in 2002, the social network has grown to over 600 million active users from around the globe. On the site, users are able to highlight their professional experience, network...
