Marketing

5 Ways to Write Tech Content for Non-Tech Audiences

When you sell tech products or solutions to other engineers, everything’s simple: all they need is a data sheet. But when your solution caters to a non-tech audience, things change dramatically. No one cares what’s on your PCB. Or how long it took to write...

Marketing

The Good, Bad, and Ugly of Data Replication

Every second of the day, the world accesses, changes, and relies on data. Daily functions such as purchasing a train ticket or going out to lunch with coworkers involve the processing of data. Organizations and individuals need data to run businesses, no...

SEO

Traps & Pitfalls of SEO for Chief Marketing Officers

Episode Overview: SEO and content marketing efforts are your best bets to creating a winning marketing strategy, but taking shortcuts or violating SEO rules, either intentionally or unintentionally, can effectively destroy your marketing efforts in a single...