11 Brutally Honest B2B Sales & Marketing Predictions in 2020
You’re about to learn what the rest of the B2B industry doesn’t want you to know. So buckle up. Here are the most brutally honest B2B sales and marketing predictions for 2020. Why most B2B sales and marketing predictions suck You’ll often come across content...
What is E-Commerce? How To Launch Your Dream Business Today
Contrary to popular belief, not everything sold online is considered e-commerce. If someone sells a couch on Craigslist, they’re not in the e-commerce business. However, if they make custom jewelry and sell it on their Etsy shop, that’s e-commerce. What is...
Facebook tests program that lets users link brand loyalty accounts to earn, see rewards in the app
Facebook confirmed Friday that it is testing a new program that allows users to easily view their points and rewards from brands within the Facebook app. Sephora will begin piloting the new program in the U.S. next week, a spokesperson from Facebook said....
Email Marketing Trends to Boost Your Strategy in 2020
Here we go again: It’s the end of the year, and it’s time to look at Email Marketing Trends for 2020. This time, we’re about to close off a decade, and we’ve probably all been looking back at what the 2010s brought us, personally, professionally, or even...
Writing Analytics, Jamm, and Gmail Tables
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite...
We Need to Talk About Google’s “People Also Ask”: A Finance Case Study
For a while now, I’ve been disappointed with the People Also Ask (PAAs) feature in Google’s search results. My disappointment is not due to the vast amount of space they take up on the SERPs (that’s another post entirely), but more that the quality is never...
Google Trends, News and Realtime Keyword Analysis
Episode Overview: Optimizing SEO for the news and media industry is difficult due to the news’ timely nature and the never ending flow of breaking news, which quickly outdates almost any strategy. New technology is emerging on the horizon to finally combat...
Use a Facebook Messenger Bot to Scale Your Business Today
Let's start off with a fun fact. Did you know that about 2.5 billion people are on mobile messaging apps, according to eMarketer? So ask yourself: are you communicating to your audience on their preferred channel? Going onto Facebook Messenger gives you the...
YouTube SEO: Optimize Content and Get Videos to Rank Quickly
YouTube remains one of the top video-sharing platforms in 2020. And honestly, there are no signs of it wavering anytime soon. YouTube still has massive pull as a video-sharing platform despite competitors (TikTok, anyone?) joining their ranks. In fact,...
