There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing.
There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Email Marketing Deliverability Basics guide, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy.
In the ‘Landing in the Inbox: Deliverability Basics’ guide, you’ll learn:
- ✅ What is email deliverability and why it matters
- ✅ How to build the foundation for deliverability
- ✅ How to choose between a shared and a dedicated IP
- ✅ How user engagement can affect your deliverability and what you can do to improve it
- ✅ Legal and technical considerations to improve your email deliverability
- ✅ How Mailjet can help get your emails into the inbox
So, are you ready to start improving your deliverability and land in the inbox? Download the ‘Landing in the Inbox: Deliverability Basics’ guide now.