{"id":225274,"date":"2020-05-11T13:04:13","date_gmt":"2020-05-11T07:34:13","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=225274"},"modified":"2020-05-11T13:04:13","modified_gmt":"2020-05-11T07:34:13","slug":"eprivacy-everything-you-need-to-know-about-the-eu-cookie-law-email-marketing-smtp-services","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/eprivacy-everything-you-need-to-know-about-the-eu-cookie-law-email-marketing-smtp-services\/","title":{"rendered":"ePrivacy: Everything you need to know about the EU Cookie Law – Email Marketing – SMTP services"},"content":{"rendered":"\n
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What do you know about the EU Cookie Law<\/strong>? You\u2019ve no doubt taken efforts to comply with GDPR<\/a>, but you should also be prepared for the new ePrivacy directive<\/strong> that\u2019s about to take effect. How can you do that?<\/p>\n

In this article, we have summarized everything you need to know about the new ePrivacy. And now, we will give you all the keys to anticipate and best prepare for this new directive.<\/p>\n

What is the difference between GDPR and ePrivacy?<\/h2>\n

You\u2019ve probably heard about GDPR and the ePrivacy directive<\/strong>, but do you really know the difference between these two terms? At Mailjet, we took a close look at the new ePrivacy directive. In 2018, we commissioned a study to understand the impact that ePrivacy will have on marketing strategies and on companies\u2019 return on investment<\/span><\/a> (a survey of 200 marketing decision-makers in Europe). According to this survey, 85% of marketers say they know the difference between ePrivacy and RGPD.<\/span><\/p>\n

But 15% do not know, and clarity is key. To put it simply, the ePrivacy regulation is a special law<\/strong> of the GDPR. This means that it complements the GDPR with specific rules that apply to the electronic communications sector. As a special law, it replaces the GDPR in the specific areas it covers.<\/span><\/p>\n

What is ePrivacy, the EU Cookie Law?<\/h2>\n

The<\/span> ePrivacy, also known as the European Cookie Law<\/b>, makes it mandatory to obtain users\u2019 consent before any operation to write or read cookies and other tracers, with a few exceptions.\u00a0<\/span><\/p>\n

Definition of a cookie<\/h3>\n

A cookie is a sequence of information<\/strong>, generally small and identified by a name, that can be transmitted to your browser by a website to which you connect. Your web browser will keep the cookie for a certain period of time, and will send it back to the web server each time you reconnect to it.\u00a0<\/span><\/p>\n

Cookies have multiple uses. For example, they can be used to remember things like:<\/span><\/p>\n