{"id":224722,"date":"2020-04-17T07:42:25","date_gmt":"2020-04-17T02:12:25","guid":{"rendered":"https:\/\/52.76.144.117\/?p=224722"},"modified":"2020-04-18T17:10:16","modified_gmt":"2020-04-18T11:40:16","slug":"using-google-keyword-planners-historical-insights-to-identify-emerging-and-trending-topics","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/using-google-keyword-planners-historical-insights-to-identify-emerging-and-trending-topics\/","title":{"rendered":"Using Google Keyword Planner\u2019s historical insights to identify emerging and trending topics"},"content":{"rendered":"\n<div>\n<div class=\"well\">\n<h3>30-second summary:<\/h3>\n<ul>\n<li>Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner.<\/li>\n<li>Using the Keyword Planner, we can see the monthly search volume \u2013 not just averages \u2013\u00a0 all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and the ebb and flow of search interest over the years.<\/li>\n<li>A walk through a step-by-step guide of how to uncover and utilize search interest trends from Keyword Planner. This approach to keyword research and strategy is designed to be versatile, no matter the topic.<\/li>\n<\/ul>\n<\/div>\n<p><span style=\"font-weight: 400;\">Most SEOs use average monthly search volume as the basis for their keyword research and as the starting point for their keyword strategy. This is a logical place to start since the data is easily accessible through your SEO platform of choice. However, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the<\/span> <span style=\"font-weight: 400;\">Google Ads Keyword Planner<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here I\u2019ll explain how SEOs can use the Keyword Planner\u2019s historical insights to gain an understanding of emerging, declining, and trending topics to help build a more informed keyword strategy. <\/span><b>\u00a0<\/b><\/p>\n<h2><b>Google Ads Keyword Planner: The basics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Google provides an up-to-date and historic keyword search volume through the Google Ads \u2013 formerly AdWords \u2013 Keyword Planner. Near the beginning of each month, Keyword Planner populates the search volume for each keyword for the previous month. Using the Keyword Planner, we can see the monthly search volume \u2013 not just averages \u2013\u00a0 all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and the ebb and flow of search interest over the years.<\/span><\/p>\n<p><!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to note that unless there\u2019s an active ad campaign in your account, the Keyword Planner provides ranges for monthly searches instead of specific numbers, making the data less useful.<\/span><\/p>\n<p><\/p>\n<p><span style=\"font-weight: 400;\">However, assuming you have access to a <a href=\"https:\/\/www.searchenginewatch.com\/2019\/09\/26\/guide-for-every-google-ads-extension\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Ads<\/a> account with an active campaign (don\u2019t be afraid to reach out to your paid search friends), the Keyword Planner can be used to better inform keyword strategy in two key areas:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Search interest trends<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 \u00a0 \u00a0 <\/span><span style=\"font-weight: 400;\">Emerging topics<\/span><\/li>\n<\/ol>\n<h3><b>Search interest trends<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Through the Keyword Planner, you can compare search volume year-over-year to gain an understanding of which topics are trending or declining. That keyword that gets 50,000 monthly searches may be tempting, but looking at search volume history may reveal that its searches have been steadily declining for years. If the trend continues, it would seem silly in hindsight to target such a keyword.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s use an example to walk through a step-by-step guide of how to uncover and utilize search interest trends from Keyword Planner. Imagine you are an online retailer looking to understand what types of fashion styles people are interested in.<\/span><\/p>\n<h4>To begin, here is a set of ten fashion-oriented keywords about to be inserted into keyword planner:<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140853 size-full\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-trends-keyword-planner.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-trends-keyword-planner.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-trends-keyword-planner-300x158.png 300w\" alt=\"research trends keyword planner\" width=\"512\" height=\"270\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After you insert those keywords into Keyword Planner and click on the Historic Metrics report, a helpful graph of the total and mobile search volume over the past year appears.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can then specify a custom date range \u2013 all the way back to 2016 if you wish.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140849\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph-300x100.png 300w\" alt=\"Keyword planner graph\" width=\"512\" height=\"170\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The set of ten fashion keywords saw 45% growth in search volume in 2019 compared to 2018 \u2013 an increase of 62,070 additional clicks.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, you\u2019ll find the list of 10 keywords with your typical metrics, including average search volume across the specified time frame.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-140854 size-full\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-trends.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-trends.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-trends-300x76.png 300w\" alt=\"keyword trends search volumes and forecasts\" width=\"512\" height=\"130\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is all great, and many SEOs will stop their research here, but the real magic happens when you click the download icon next to \u201cCreate Campaign\u201d and select \u201cPlan Historical Metrics\u201d. The download contains each keyword and the monthly search volume over the specified time period. Using this data, you can calculate the change in search interest in 2019 compared to 2018 at the keyword level.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Keyword<\/b><\/td>\n<td><b>Search Volume 2018<\/b><\/td>\n<td colspan=\"2\"><b>Search Volume 2019<\/b><\/td>\n<td colspan=\"2\"><b>YoY Difference<\/b><\/td>\n<td><b>YoY Change<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>punk fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">25,300<\/span><\/td>\n<td><span style=\"font-weight: 400;\">56,200<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+30,900<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">122%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>artsy fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1,480<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,390<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+910<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">61%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>preppy fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">7,230<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10,950<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+3,720<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">51%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>vintage fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">22,500<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33,500<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+11,000<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">49%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>chic fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">24,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31,700<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+6,900<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>casual fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">9,850<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12,440<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+2,590<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">26%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>business fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">5,680<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7,120<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+1,440<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">25%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>sport fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">7,470<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9,340<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+1,870<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">25%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>bohemian fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">23,700<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26,800<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">+3,100<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>trendy fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">11,160<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10,800<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">-360<\/span><\/td>\n<td colspan=\"2\"><span style=\"font-weight: 400;\">-3%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Total:<\/b><\/td>\n<td><b>139,170<\/b><\/td>\n<td><b>201,240<\/b><\/td>\n<td colspan=\"2\"><b>+62,070<\/b><\/td>\n<td colspan=\"2\"><b>45%<\/b><\/td>\n<\/tr>\n<tr>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><i><span style=\"font-weight: 400;\">Handy Equations: =sum() to add each year\u2019s search volume for the annual total. YoY Difference is the current year\u2019s total minus the year prior\u2019s. YoY Change is the Difference divided by the previous year\u2019s total, multiplied 100<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Overall, this keyword set saw an impressive 45% increase in search interest in 2019 compared to 2018. Looks like a great time to be in the fashion industry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPunk fashion\u201d leads the way in increased search interest. Its search volume more than doubled from 2018 to 2019. Who said punk was dead?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The artsy, preppy, and vintage keywords also saw strong gains, while the remaining keywords experienced modest growth. The only term to see a decline in search interest was for \u201ctrendy fashion\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we have the data, how do we turn it into actionable insights?<\/span><\/p>\n<h2><b>Insights influencing strategy<\/b><\/h2>\n<ol>\n<li><b>Create new content:<\/b><span style=\"font-weight: 400;\"> \u201cPunk fashion\u201d saw a massive uptick in search interest this past year. If your brand has products that fit into the punk genre, it would make sense to prioritize <a href=\"https:\/\/www.searchenginewatch.com\/2020\/01\/13\/pillars-behind-successful-content-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">producing content<\/a> \u2013 articles, videos, interviews, photo galleries, and similar ones \u2013 about punk fashion. Based on your product offering, it would also make sense to prioritize artsy, preppy, and vintage fashion content as they too have strong growth rates.<\/span><\/li>\n<li><b>Optimize existing content:<\/b><span style=\"font-weight: 400;\"> The data supports prioritizing optimization of product and category pages related to punk fashion. With business goals and relevant products in mind, go down the list and prioritize sections of your site to optimize by growth opportunity.<\/span><\/li>\n<li><b>Build out new categories:<\/b><span style=\"font-weight: 400;\"> Who knew there was so much interest in preppy fashion? Maybe your fashion <a href=\"https:\/\/www.searchenginewatch.com\/2020\/04\/03\/faster-pages-stronger-sales-optimizing-ecommerce-site-speeds\/\" target=\"_blank\" rel=\"noopener noreferrer\">ecommerce site<\/a> doesn\u2019t even have that as a category despite having product lines that fit that description. If so, now would be the perfect time to build out a category page to better take advantage of increased search interest.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Now that we have discovered <a href=\"https:\/\/www.clickz.com\/the-latest-trends-in-education-demand-student-digital-engagement\/261083\/\" target=\"_blank\" rel=\"noopener noreferrer\">trends<\/a> on more general topics, let\u2019s dig a bit deeper to uncover emerging topics for a specific category.<\/span><\/p>\n<h2><b>Identifying emerging topics<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This approach to keyword research and strategy is designed to be versatile, no matter the topic. We can take any of the above fashion categories and dive deeper to uncover specific trending and declining topics within the category. Let\u2019s jump right in, exploring all the related topics for the boho fashion category.<\/span><\/p>\n<h3><b>Gather the keywords<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Take your topic and input it into your favourite keyword research database. As an example, I\u2019m using <\/span><span style=\"font-weight: 400;\">Answer the Public<\/span><span style=\"font-weight: 400;\">, which is a database of Google Auto Complete queries. Not only does Answer the Public give an extensive list of search terms, it generally is much more comprehensive than your standard keyword database and everything is neatly downloadable into CSV format. Even better, Answer the Public is free, though it does limit you to three queries per day.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140848\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/answer-the-public.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/answer-the-public.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/answer-the-public-300x144.png 300w\" alt=\"Answer the public\" width=\"512\" height=\"246\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Look at all those keyword ideas \u2013 468 to be exact \u2013 all on the niche subject of boho fashion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next step is to input those keywords into the keyword planner.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140850\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph-2.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph-2.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-planner-graph-2-300x99.png 300w\" alt=\"Keyword planner graph 2\" width=\"512\" height=\"169\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Keyword planner does some heavy lifting of pruning the massive list of keyword ideas for you. We\u2019re left with 119 content ideas. All in all, these 119 keywords saw a combined 67,820 searches in 2019, a 31% increase over 2018.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-140852\" src=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-stats.png\" sizes=\"(max-width: 512px) 100vw, 512px\" srcset=\"https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-stats.png 512w, https:\/\/23i69d6p0gw1zwz4y3smspc1-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/04\/keyword-research-stats-300x124.png 300w\" alt=\"Keyword research stats\" width=\"512\" height=\"212\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now you need to prune the list a little further. As with any keyword research tool, you\u2019ll find plenty of irrelevant, duplicate or incomplete keywords that you\u2019ll want to discard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After pruning the list, you\u2019ll have the meat of what you want to analyze. Using some simple spreadsheet formulas, we can easily compare search interest to the year prior.<\/span><\/p>\n<h3><b>Emerging topics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Emerging topics are the keywords that saw zero search volume the year prior, but now are receiving some interest. Note that all of these keywords have low search volume. That\u2019s a good thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are likely topics that other sites are not targeting. Being one of the first to produce content for these topics will put your site in a very competitive position from the start. If search interest continues to climb, you\u2019ll be in a great position to benefit from that traffic.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Keyword<\/b><\/td>\n<td><b>Search Volume 2018<\/b><\/td>\n<td><b>Search Volume 2019<\/b><\/td>\n<td><b>YoY Difference<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>fashion boho cotton scarf leaf pattern<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">190<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+190<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho minimalist fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">180<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+180<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion rings<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">160<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+160<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion for over 60<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+100<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion studio<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">90<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+90<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion earrings<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+80<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>edgy boho fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+70<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>when did boho fashion start<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+50<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion quotes<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+40<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion vintage<\/b><\/td>\n<td><span style=\"font-weight: 400;\">0<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">+20<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Total:<\/b><\/td>\n<td><b>0<\/b><\/td>\n<td><b>980<\/b><\/td>\n<td><b>+980<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">These emerging terms are great topics for new content \u2013 be that articles, videos or an ecommerce page. What is most interesting for the boho fashion results are all the sub-categories, that is, minimalist, edgy and vintage versions of the boho look. This is great inspiration for new category pages or a blog post capturing these sub-categories.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same goes for rings and earrings. If your ecommerce store offers these types of items and you don\u2019t have a dedicated category covering these terms, now is the perfect time to build them out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cBoho fashion quotes\u201d and \u201cwhen did boho fashion start\u201d could also make excellent articles.<\/span><\/p>\n<h3><b>Topics with high growth<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should also analyze the terms seeing the most growth in general, even if they saw some search volume last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While there might be more competition for these terms, the growth in search interest makes them viable candidates for content creation.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Keyword<\/b><\/td>\n<td><b>Search Volume 2018<\/b><\/td>\n<td><b>Search Volume 2019<\/b><\/td>\n<td><b>YoY Difference<\/b><\/td>\n<td><b>YoY Change<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>boho goth fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">180<\/span><\/td>\n<td><span style=\"font-weight: 400;\">130<\/span><\/td>\n<td><span style=\"font-weight: 400;\">260%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion mens<\/b><\/td>\n<td><span style=\"font-weight: 400;\">120<\/span><\/td>\n<td><span style=\"font-weight: 400;\">260<\/span><\/td>\n<td><span style=\"font-weight: 400;\">140<\/span><\/td>\n<td><span style=\"font-weight: 400;\">117%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fall fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">410<\/span><\/td>\n<td><span style=\"font-weight: 400;\">850<\/span><\/td>\n<td><span style=\"font-weight: 400;\">440<\/span><\/td>\n<td><span style=\"font-weight: 400;\">107%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho chic fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1,430<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2,400<\/span><\/td>\n<td><span style=\"font-weight: 400;\">970<\/span><\/td>\n<td><span style=\"font-weight: 400;\">68%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho teenage fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">180<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70<\/span><\/td>\n<td><span style=\"font-weight: 400;\">64%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho maternity fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">100<\/span><\/td>\n<td><span style=\"font-weight: 400;\">140<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho festival fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">130<\/span><\/td>\n<td><span style=\"font-weight: 400;\">180<\/span><\/td>\n<td><span style=\"font-weight: 400;\">50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho retro fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>celebrity boho fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">38%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>plus size boho fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">1,320<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1,800<\/span><\/td>\n<td><span style=\"font-weight: 400;\">480<\/span><\/td>\n<td><span style=\"font-weight: 400;\">36%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Total:<\/b><\/td>\n<td><b>3,830<\/b><\/td>\n<td><b>6,210<\/b><\/td>\n<td><b>2,380<\/b><\/td>\n<td><b>62%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">The topics with high growth provide a wealth of ideas for new sub-categories and articles.\u00a0 You could Target \u201cboho fall fashion\u201d with a boho fall fashion guide. Or, you could turn \u201cboho fashion mens\u201d into a new category for men\u2019s boho fashion items. \u201cBoho maternity fashion\u201d might also make for a great article based on your products. Your imagination is the limit here.<\/span><\/p>\n<h3><b>Declining topics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">This approach doesn\u2019t just provide content ideas. It also allows for the intuitive prioritization of them. Through the Keyword Planner, you can identify the topics receiving less overall interest. These are the topics that should be deprioritized or avoided for upcoming content or optimization schedules.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Keyword<\/b><\/td>\n<td><b>Search Volume 2018<\/b><\/td>\n<td><b>Search Volume 2019<\/b><\/td>\n<td><b>YoY Difference<\/b><\/td>\n<td><b>YoY Change<\/b><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion dresses<\/b><\/td>\n<td><span style=\"font-weight: 400;\">260<\/span><\/td>\n<td><span style=\"font-weight: 400;\">250<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-4%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>japanese boho fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">130<\/span><\/td>\n<td><span style=\"font-weight: 400;\">120<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion wholesale<\/b><\/td>\n<td><span style=\"font-weight: 400;\">210<\/span><\/td>\n<td><span style=\"font-weight: 400;\">190<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-10%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho beach fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">150<\/span><\/td>\n<td><span style=\"font-weight: 400;\">130<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-13%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion tops<\/b><\/td>\n<td><span style=\"font-weight: 400;\">200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">170<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-15%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion accessories<\/b><\/td>\n<td><span style=\"font-weight: 400;\">110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">90<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-20<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-18%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho folk fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-10<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-25%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>urban boho fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">230<\/span><\/td>\n<td><span style=\"font-weight: 400;\">120<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-110<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho fashion designers<\/b><\/td>\n<td><span style=\"font-weight: 400;\">290<\/span><\/td>\n<td><span style=\"font-weight: 400;\">150<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-140<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-48%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>boho luxe fashion<\/b><\/td>\n<td><span style=\"font-weight: 400;\">200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-120<\/span><\/td>\n<td><span style=\"font-weight: 400;\">-60%<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Total:<\/b><\/td>\n<td><b>1,820<\/b><\/td>\n<td><b>1,330<\/b><\/td>\n<td><b>-490<\/b><\/td>\n<td><b>-27%<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In our current example, it would be prudent to de-prioritize writing a guide for \u201cboho beach fashion\u201d or hold off on creating a wholesale section for \u201cboho products\u201d.<\/span><\/p>\n<h3><b>Trends uncovered<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use cases for the Google Keyword Planner and platforms like Answer the Public extend far beyond the context of boho fashion. The techniques shared in this article can be utilized by any industry to uncover emerging and trending keywords related to virtually any topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are, of course, limitations. Just because a keyword is currently trending, does not mean it will continue to do so. Also, Google\u2019s search volume metric is not exact. Google rounds their numbers and is also likely under-reporting on actual search volume. However, Google\u2019s data is likely the best insight we have on actual overall search trends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ultimately, this approach is meant to empower you to incorporate additional insight into the keyword research process. It provides dynamic data instead of relying on static average search volume. Not only does it reveal lots of great content opportunities, but it can also help you make keyword prioritization decisions that are supported by actual data and analysis.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\"> Brad McCourt is an Organic Search Manager at Catalyst\u2019s Boston office.\u00a0<\/span><\/em><\/p>\n<p><!-- Rezonence Block --><\/p>\n<p><!-- Rezonence Block End --><\/p>\n<\/div>\n\n<p><a href=\"https:\/\/www.searchenginewatch.com\/2020\/04\/10\/keyword-research-guide-using-google-keyword-planners-historical-insights\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner. Using the Keyword Planner, we can see the monthly search volume \u2013 not just averages \u2013\u00a0 all the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,13],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224722"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224722"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224722\/revisions"}],"predecessor-version":[{"id":224819,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224722\/revisions\/224819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224723"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}