{"id":224720,"date":"2020-04-17T07:54:10","date_gmt":"2020-04-17T02:24:10","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224720"},"modified":"2020-04-18T17:10:16","modified_gmt":"2020-04-18T11:40:16","slug":"13-common-mistakes-and-how-to-avoid-them","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/13-common-mistakes-and-how-to-avoid-them\/","title":{"rendered":"13 Common Mistakes and How to Avoid Them"},"content":{"rendered":"\n
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Overview: Potential Traffic Sources for Publishers<\/h2>\n

The table shows how many different traffic channels there are for news articles. It also shows whether the channel drives traffic to an HTML or an AMP page, and how high the traffic potential is for each channel.<\/p>\n

\"Traffic-Channels-for-News-Publishers-Overview\"

Mistake #1: No resort pages (\u201csection pages\u201d)<\/a>
\nMistake #2: Technical issues in news article template<\/a>
\nMistake #3: Artificially updating articles<\/a>
\nMistake #4: Image integration isn\u2019t optimized<\/a>
\nMistake #5: Same article on different URLs (duplicate content)<\/a>
\nMistake #6: Anchor text on category page \u2260 heading or page title<\/a>
\nMistake #7: Image links or JavaScript links on category pages<\/a>
\nMistake #8: No XML news sitemap<\/a>
\nMistake #9: No Accelerated Mobile Pages (AMP)<\/a>
\nMistake #10: Underestimate Google Discover or focus purely on news<\/a>
\nMistake #11: Value proposition of the company is insufficient<\/a>
\nMistake #12: No SEO in the editorial office or no SEO editor in the newsroom<\/a>
\nMistake #13: SEO not integrated in the company or too few IT resources<\/a><\/p>\n

Mistake #1: No department or section pages<\/h2>\n

For years it was the case that publishers do not have<\/strong> to<\/strong> specifically register to appear in the Google News Box integrations on Google Web Search.<\/p>\n

However, since December 2019, publishers now don\u2019t even have to submit their website to Google News<\/a> for their content to appear in the Google News App<\/a> or to be listed on the Google News website<\/a>.<\/p>\n

In practice, however, websites that publish news should register in the Publisher Center<\/a> and arrange the individual section pages in so-called labels<\/a>. This makes it very easy for Google to find and crawl the links to the news article. Importantly: The URLs of the section pages must not change. If changed, Google will no longer find a valid URL under the label<\/a>. This can prevent the news articles from ranking.<\/p>\n

\"Google-Newsbox-labeling-category-pages\"