{"id":224683,"date":"2020-04-14T08:02:10","date_gmt":"2020-04-14T02:32:10","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224683"},"modified":"2020-04-18T17:10:18","modified_gmt":"2020-04-18T11:40:18","slug":"the-24-best-instagram-bios-the-internet-has-ever-seen","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/the-24-best-instagram-bios-the-internet-has-ever-seen\/","title":{"rendered":"The 24 Best Instagram Bios the Internet Has Ever Seen"},"content":{"rendered":"\n<div>\n<p><span lang=\"EN\" xml:lang=\"EN\">Let\u2019s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer\u2014or worse: <em>cringeworthy<\/em>\u2014you run the risk of throwing revenue out the window.<\/span><\/p>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">Via <\/span><\/em><span lang=\"EN\" xml:lang=\"EN\"><a href=\"https:\/\/www.theverge.com\/2018\/1\/18\/16905776\/instagram-activity-status-new-feature\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Verge<\/em><\/a><em>.<\/em><\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">We don\u2019t want that. So, to help you maximize the attractiveness of your fledgling <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/01\/06\/instagram-marketing\">Instagram profile<\/a>, we\u2019ve assembled the 24 best Instagram bios the internet has ever\u00a0seen. Better yet, we\u2019ve evenly divided them across six essential categories:<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\">Good Instagram bios<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Funny Instagram bios<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Cool Instagram bios<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Creative Instagram bios<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Cute Instagram bios<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Inspirational Instagram bios<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN\" xml:lang=\"EN\">Let\u2019s begin!<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Good Instagram bios<\/span><\/h2>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><\/div>\n<\/article>\n<\/article>\n<h3><span lang=\"EN\" xml:lang=\"EN\">1. Tree House Brewing Co.<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">There\u2019s a lot to love about this example from Tree House Brewing Co.\u2014let\u2019s take it one sentence at a time. <\/span><\/p>\n<p><em><span lang=\"EN\" xml:lang=\"EN\">Uniquely delicious beers crafted with pride &amp; purpose.<\/span><\/em><span lang=\"EN\" xml:lang=\"EN\">Right away, the visitor knows that Tree House isn\u2019t some soulless factory that cranks out cans of beer with no attention to detail. Plain and simple, this first sentence works because it\u2019s a strong, succinct <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/27\/value-proposition-examples\">value proposition<\/a>. <\/span><\/p>\n<p><em><span lang=\"EN\" xml:lang=\"EN\">Brewer owned &amp; operated. <\/span><\/em><span lang=\"EN\" xml:lang=\"EN\">Building on the sentiment of the first sentence, this lets the visitor know that Tree House is an employee-friendly company. It\u2019s a company, in other words, that you can feel <em>good <\/em>about doing business with.<\/span><\/p>\n<p><em><span lang=\"EN\" xml:lang=\"EN\">Founded in a small red barn in 2011<\/span><\/em><span lang=\"EN\" xml:lang=\"EN\">. Nobody likes a company that lacks personality. By telling the visitor that everything started in a small red barn, the Tree House staff paints a picture of a company that started as nothing and turned into something.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">2. Shopify<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20shopify_0.png?zveEBelf8iadi8bwWTqolgmb1s2IYT7b&amp;itok=dBZlq1fc\" alt=\"instagram bios shopify\" width=\"600\" height=\"146\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">To illustrate the effectiveness of Shopify\u2019s Instagram bio, let\u2019s consider a similar (but lesser) option they could\u2019ve gone with:\u00a0<em>Got a retail business? We\u2019ll help you start, sell, market, &amp; manage<\/em>. Is that a bad Instagram bio? No, I don\u2019t think so. But here\u2019s why the bio they <em>did <\/em>go with is infinitely better: It demonstrates that the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/12\/07\/company-mission-statements\">company\u2019s mission<\/a> extends beyond profit.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Now, don\u2019t get me wrong: There\u2019s nothing wrong with aspiring towards profitability. That is, after all, how you keep the lights on. But if you want your Instagram bio to truly make an impact on the people who see it, marketing yourself as a mission-driven organization goes a long way. In the case of Shopify, that means highlighting their support for <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/07\/02\/facebook-marketing-for-small-business\">small, independent businesses<\/a>.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">3. Instagram<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20instagram.png?ggAfpkxaQ3TePp570ootNa6a1DO.hh5d&amp;itok=SHvKz6JH\" alt=\"instagram bios instagram\" width=\"600\" height=\"159\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Unsurprisingly, Instagram\u2019s Instagram bio is a slam dunk. Like Shopify, they zoom out and focus on the bigger picture\u2014marketing themselves not as a free smartphone app, but instead as a tool for <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2013\/06\/21\/social-media-influence\">staying connected with the people<\/a> and brands you care about. Sure, Instagram could be ultra-literal and change their bio to something like this: <em>We\u2019ll give you free entertainment while you wait for Bachelor in Paradise to come back from commercial break<\/em>. As much as people appreciate self-awareness, I think Instagram made the right call with this bio. It\u2019s short, it\u2019s sweet, and it aligns the brand with a more meaningful purpose.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">4. Apple Music<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20applemusic.png?CwnwTV6PIUT_K76U7naHQi.FThOqmqhW&amp;itok=Au69Rrpp\" alt=\"instagram bios applemusic\" width=\"600\" height=\"147\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Nothing complicated to dissect here\u2014just an awesome, memorable value proposition that makes you feel silly for not subscribing to Apple Music. I know I\u2019ve emphasized using your Instagram bio to market yourself as an organization on a mission, but by no means is that a hard-and-fast rule. If you can do what Apple Music does here\u2014i.e., write a no-nonsense value prop that <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/02\/20\/call-to-action-buttons\">jolts your prospects into action<\/a>\u2014you\u2019ll be in fantastic shape.<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Funny Instagram bios<\/span><\/h2>\n<h3><span lang=\"EN\" xml:lang=\"EN\">5. Friskies<\/span>\u00a0<span lang=\"EN\" xml:lang=\"EN\">\u00a0<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20friskies.png?t1Fd5AwGe98BoZlb1qlMA5yKwp_QcBjx&amp;itok=ioqHysBh\" alt=\"instagram bios friskies\" width=\"600\" height=\"156\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Across all your <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/12\/03\/seo-copywriting\">marketing materials<\/a>, humor is a tremendous way to differentiate yourself\u2014and your Instagram bio provides a golden opportunity. Clearly, the copywriters at Friskies are well aware of what I\u2019m talking about. What I love about this Instagram bio is that it manages to both communicate value <em>and <\/em>make the visitor laugh (or, y\u2019know, vaguely smile). The value, of course, is that Friskies is an inexpensive alternative to other brands of cat food. \u201cAn inexpensive alternative to other brands of cat food,\u201d however, is a pretty lousy tagline; it doesn\u2019t exactly roll off the tongue. If you can package your value in a clever one-liner, do it.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">6. MoonPie<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20moonpie.png?RFfhgZg7Xw4bG9t8K1RpzSHNwGldvFNk&amp;itok=zmW7qqXQ\" alt=\"instagram bios moonpie\" width=\"600\" height=\"142\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you can\u2019t come up with a clever one-liner, you can always take the MoonPie approach\u2014i.e., say something ridiculous that\u2019s guaranteed to make a lasting impression on everyone who visits your Instagram profile. Granted, MoonPie enjoys the rare luxury of inelastic demand; no matter what they do (or don\u2019t do), people are always going to buy delicious marshmallow sandwiches.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">That being said, there\u2019s a lesson to be learned from MoonPie: Consumers appreciate a brand that doesn\u2019t take itself too seriously. Now, if you\u2019re marketing something like a <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2018\/03\/15\/personal-injury-lawyer-marketing\">personal injury law practice<\/a> or life insurance policies, it\u2019s probably wise to maintain a somewhat serious tone. But if you can get away with a little bit of silly humor, the evidence suggests that people respond to it positively.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">7. Twitter<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20twitter.png?3oJqK598CX3h4cs_RvKLYO3PaLtbOoSk&amp;itok=EsZYQyY7\" alt=\"instagram bios twitter\" width=\"600\" height=\"191\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Evidently, social media companies are good at <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/01\/11\/social-media-marketing-tips\">social media marketing<\/a>. What makes Twitter\u2019s Instagram bio so effective is its dryness\u2014its excessive embrace of the literal. Their copywriters could have taken the Instagram approach (<em>Content that matters\u2014280 characters at a time<\/em>), but they opted instead to go in the opposite direction.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Here\u2019s another way to think about it: Twitter\u2019s Instagram bio is funny because it\u2019s so brazenly unfunny. Fortunately, this anti-joke strategy is one that plenty of businesses can use. Friskies, for example, could switch their bio to this: <em>Pictures of cats and the food products they enjoy. <\/em>Elsewhere, a music school could score some laughs with something like this: <em>We\u2019ll teach you how to play music if you agree to give us money<\/em>.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">8. Pop-Tarts<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20poptarts.png?EXoScQ2nbF6HWHtVzDiP5PScgitO6_i_&amp;itok=f1Y9337D\" alt=\"instagram bios poptarts\" width=\"600\" height=\"186\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Like MoonPie, Pop-Tarts enjoys the luxury of (relatively) inelastic demand. And like Twitter, Pop-Tarts chooses to be hilariously blunt with their messaging. As we saw in the first section of this post\u2014and as we\u2019ll see again in the final section\u2014some brands can <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/04\/06\/how-to-market-a-product\">successfully market themselves<\/a> as agents of positive change. (And, indeed, <em>be <\/em>agents of positive change!) But let\u2019s be frank: If Pop-Tarts shifted to a socially conscious brand image, consumers would probably see right through it. Again, self-awareness is key. The marketers at Pop-Tarts understand the role they play in the world at large, and they don\u2019t try to be anything that they\u2019re not. Even with something as seemingly harmless as an Instagram bio, it\u2019s important to know thyself.<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Cool Instagram bios<\/span><\/h2>\n<h3><span lang=\"EN\" xml:lang=\"EN\">9. Ford Motor Company<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20ford.png?HkgqxDVtQKzpiT8D50H.NDB6_2Mdpgeb&amp;itok=JP-W3KRT\" alt=\"instagram bios ford\" width=\"600\" height=\"148\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Sometimes, you have to flex. And if that\u2019s the direction you decide to go in with your Instagram bio, I suggest taking a page out of the Ford playbook. Here, the effectiveness of their messaging can be boiled down to one word: <strong>authority<\/strong>. Call me crazy, but I\u2019ve never met someone who\u2019s comfortable doing business with a company they don\u2019t trust. And if there\u2019s one thing that inspires trust in a prospective customer, it\u2019s authority. It\u2019s simple: People buy cars and trucks from Ford because Ford has proven itself to be an industry leader.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you want to model your Instagram bio after Ford\u2019s, I suggest brainstorming the accomplishments and innovations that separate your business from the rest. Were you the first mechanic to set up shop in your neighborhood? Has your customer service been recognized by industry publications? Are your employees extraordinarily passionate about the work they do? Let the users of <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/11\/20\/instagram-advertising\">Instagram<\/a> know! <\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">10. The University of Connecticut<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20uconn.png?lnAo0gRxhKMta9B6OxyaNRkNLQztIxQb&amp;itok=ixGYCG5k\" alt=\"instagram bios uconn\" width=\"600\" height=\"145\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">In case you needed another example of a braggadocious Instagram bio, we\u2019ve got this winner from UConn. What I love about this example is that it emphasizes <strong>diversity<\/strong>. In other words, the marketers at UConn aren\u2019t simply saying, \u201cWe\u2019re awesome.\u201d Instead, they\u2019re saying, \u201cWe\u2019re awesome\u2014in a wide variety of ways.\u201d A university that offers a ton of academic disciplines? That\u2019s cool. A university that boasts extraordinary athletic achievements? Sounds fun. A university that does <em>both<\/em>? Now that\u2019s a place where you could spend four years of your life.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Your Instagram bio is the perfect place to succinctly outline a handful of <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/04\/07\/unique-selling-proposition\">characteristics that make your business unique<\/a>. Industry awards, office amenities, forward-thinking employee initiatives\u2014if you\u2019re proud of it, put it in your Instagram bio for all to behold.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">11. The Intercept<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20intercept.png?0seDOdr33PYLqtPP14dctyoJhWwA367t&amp;itok=Ctqe4AJy\" alt=\"instagram bios intercept\" width=\"600\" height=\"176\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">One way to craft a cool Instagram bio is to follow Ford and UConn and do some (harmless) bragging. Alternatively, you can take The Intercept\u2019s approach\u2014i.e., write a super brief, super impactful tagline that\u2019s guaranteed to stick in your visitors\u2019 minds. Of course, your tagline shouldn\u2019t <em>just <\/em>be <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/01\/12\/memorable-youtube-ads\">memorable<\/a>; it should faithfully communicate the mission, purpose, or impact of your brand. In the case of The Intercept, they chose to highlight the hard-nosed manner in which they conduct their journalism.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Here\u2019s a few ideas for different businesses we\u2019ve discussed so far:<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\">Twitter: <em>Essential content made accessible.<\/em><\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Tree House: <em>Great beer, better people.<\/em><\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Apple Music: <em>All the music, none of the noise.<\/em><\/span><\/li>\n<\/ul>\n<h3><span lang=\"EN\" xml:lang=\"EN\">12. Sleep Number<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20sleep%20number.png?Ykx9q_Cwfi23ZIPqiCm_49KBaOxu9AUX&amp;itok=63OgBCzc\" alt=\"instagram bios sleep number\" width=\"600\" height=\"183\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Clearly, whoever manages Sleep Number\u2019s <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/19\/social-media-for-small-business\">social presence<\/a> went to The Intercept School of Instagram Bios. Brief? Yup. Memorable? Absolutely. Faithful representation of the value delivered to customers? You better believe it.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">I should be clear: A cool Instagram bio isn\u2019t going to result in immediate conversions. Instead, it\u2019s going to capture <strong>mindshare<\/strong>. Put differently, a truly killer tagline will improve the likelihood that a prospect remembers your brand name when they\u2019re ready to begin their customer journey. With just three or four words in your Instagram bio, you can initiate hundreds (if not thousands) of valuable touch points that result in web traffic and <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/08\/19\/conversion-rate-benchmarks\">conversions<\/a> down the line.<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Creative Instagram bios<\/span><\/h2>\n<h3><span lang=\"EN\" xml:lang=\"EN\">13. The Montague Bookmill<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20bookmill.png?ydzALvV3oQlgk.whtRKXR0GBwGdY83Uu&amp;itok=5XR5p9NP\" alt=\"instagram bios bookmill\" width=\"600\" height=\"179\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you\u2019re a regular reader of the WordStream blog, you\u2019re likely familiar with a marketing concept known as the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/04\/10\/curiosity-gap\">curiosity gap<\/a>. Here\u2019s the idea: Well-written copy can inspire a sense of curiosity in your prospects, encouraging them to proactively learn more about your business. Once they take the first step to learn more\u2014by clicking the link in your Instagram bio, for instance\u2014they\u2019re officially inside your marketing funnel.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">This example from the beloved Montague Bookmill is a fantastic example of using an Instagram bio to create a curiosity gap. It\u2019s not only memorable\u2014it\u2019s legitimately <em>mysterious<\/em>. If that\u2019s not a surefire way to drive website traffic, I\u2019m not sure what is.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">14. Angel Soft<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20angelsoft.png?g36fbIu.j0X1ylefUg9BqM97cYydmZf7&amp;itok=u40nYnRN\" alt=\"instagram bios angelsoft\" width=\"600\" height=\"148\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Like others in this category, Angel Soft\u2019s Instagram bio could certainly go toe-to-toe with those of The Intercept and Sleep Number. \u201cBe soft, be strong\u201d is a phenomenal tagline\u2014a short, sweet, and memorable encapsulation of what you\u2019re looking for in bathroom products.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">That being said, what makes this a truly <em>creative <\/em>Instagram bio is the way Angel Soft connects their tagline to a broader message about humanity: <em>People are both soft and strong, which is why our products are too<\/em>. Although this doesn\u2019t necessarily market the company as a mission-based organization, it adds a layer of sentimentality. In other words, it shows users that Angel Soft isn\u2019t another <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/12\/23\/humanize-brand\">faceless corporation<\/a>; it\u2019s a business that sincerely cares about people.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">15. SeatGeek<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20seatgeek.png?.4GYWeBu4oiV1KmMOQi.qxDZEgIpwhAb&amp;itok=DCwkvJR0\" alt=\"instagram bios seatgeek\" width=\"600\" height=\"197\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">I love this Instagram bio from SeatGeek for two big reasons. First of all, much like Ford, it conveys a strong sense of authority. The underlying message is a powerful one: <em>Our platform will connect you to tickets for literally any event you can think of<\/em>. In an industry with several major players\u2014Ticketmaster, StubHub, Gametime\u2014establishing a high degree of authority is immensely important.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Secondly, this is yet another example of a tagline that you can\u2019t help but remember. When you decide to look for tickets to a concert or a Broadway show, you\u2019ll probably use the first online marketplace that comes to mind. And if you\u2019ve ever encountered SeatGeek\u2019s Instagram bio, they\u2019ll probably be the company at the front of your live-entertainment-loving mind.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">16. Planet Fitness<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20pf.png?jedamQagaNhAVmmGG3KFOq_Nl0opFSdU&amp;itok=uo82Ktbd\" alt=\"instagram bios pf\" width=\"600\" height=\"148\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Remember what I said earlier? Nobody wants to do business with a company they don\u2019t trust. And although establishing your authority is a great way to build trust, it\u2019s not the <em>only <\/em>way. Here, we see the marketing team at Planet Fitness take an entirely different approach: the <strong>relatability <\/strong>approach. In other words, Planet Fitness\u2019 Instagram bio is an attempt\u2014a successful one, if you ask me\u2014to relate to their prospects. By expressing their affinity for memes, pizza, and long (presumably casual) walks on the treadmill, they effectively undermine the stereotype of the self-serious gym. I have no doubt that their willingness to be silly and laid-back\u2014and, thus, antithetical to their prospects\u2014is a huge reason for Planet Fitness\u2019 success.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you\u2019re in an industry that\u2019s hamstrung by a negative stereotype, consider using your Instagram bio to flip it on its head.<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Cute Instagram bios<\/span><\/h2>\n<h3><span lang=\"EN\" xml:lang=\"EN\">17. Skippy<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20skippy.png?NzlSMitW6k5EKerMWVNS.oGxqmjcbliY&amp;itok=kHaTKnDG\" alt=\"instagram bios skippy\" width=\"600\" height=\"171\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Few things, in my humble opinion, are more endearing than a pun. Maybe this example strikes some of you as low-hanging fruit, but if the <a href=\"https:\/\/www.wordstream.com\/goal-talk\">goal<\/a> of your Instagram bio is to show off your brand\u2019s personality and make a positive first impression, following Skippy\u2019s lead is a wise decision. And while you may be tempted to assume that this approach fails to communicate authority, I\u2019d argue that it takes confidence to do what Skippy\u2019s doing here. Only a brand that\u2019s sure of itself (and the value it delivers to consumers) would commit to a silly, punny Instagram bio. <\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">18. Alaska Airlines<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20alaska%20airlines.png?u3eIM9kg0QjdH5XlMu_bBOBsZpg5y1f6&amp;itok=Ef5E_ety\" alt=\"instagram bios alaska airlines\" width=\"600\" height=\"193\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">If I had to pick a favorite Instagram bio out of the whole lot, I\u2019d probably go with this one from the good people at Alaska Airlines. The first part (<em>We do it all for our guests\u2014and the \u2019gram<\/em>) communicates two important messages: (1) the Alaska Airlines staff is held to a high standard of customer service and (2) the Alaska Airlines staff likes to have fun. In a way, I think they\u2019re doing something similar to Planet Fitness\u2014that is, undermining a common stereotype. Everyone has a nightmare travel story, but the Alaska Airlines Instagram bio has a calming effect; it lets you know that you\u2019re in the hands of a company that puts your needs first without taking itself too seriously.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Secondly, we have to acknowledge their tagline: <em>Fly smart. Land happy. <\/em>You\u2019re not going to find too many taglines more catchy or effective than that. It\u2019s shorter than five words, but it sure does pack a punch\u2014maybe even two punches.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">19. Google<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20google_0.png?IVnQ2V45c1.fMc.9pAjSNHHJaaa3G31E&amp;itok=apYDeU_i\" alt=\"instagram bios google\" width=\"600\" height=\"187\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">OK, Google! I\u2019ll be honest: Prior to writing this post, I wouldn\u2019t have expected Google to bring the heat with their Instagram bio. Alas, here we are. What I said about Skippy holds true here; making a pun\u2014especially a photography pun!\u2014is an easy, lighthearted way to demonstrate your personality and sense of humor.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">The other commendable aspect of Google\u2019s Instagram bio is the curiosity gap. When I initially encountered their profile, my first thought was this: \u201cWhat does \u2018Google unfiltered\u2019 even mean?\u201d The next thing I knew, five minutes had passed and I had scrolled through months of photos. Evidently, you don\u2019t need to use the curiosity gap to <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/08\/14\/increase-traffic-to-my-website\">drive website traffic<\/a>; instead, you can use it to increase engagement with your Instagram content! Depending on your marketing goals, that may be a more meaningful approach.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">20. LEGO<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20lego.png?oXzPqIqJWLEo7xyN73Vfcu7UZEVQ4UXF&amp;itok=vjdbYWLi\" alt=\"instagram bios lego\" width=\"600\" height=\"129\" \/><\/div>\n<\/article>\n<\/article>\n<h3><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">That right there is what the young people call \u201cwholesome content.\u201d More than any other Instagram bio we\u2019ve looked at thus far, this one from LEGO conveys a real sense of escapism. No matter who you are, no matter what you\u2019ve got going on in your life, you\u2019re welcome to use LEGO\u2019s Instagram profile as a source of joy\u2014or even inspiration. <\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">I think there\u2019s a lesson in that. Can you use your Instagram bio to establish your authority or capture some <a href=\"https:\/\/www.wordstream.com\/mindshare\">mindshare<\/a>? Sure\u2014if that\u2019s what aligns with your goals. But it\u2019s also OK to acknowledge that many people use Instagram purely to escape from the anxieties of everyday life. So, for example, if you\u2019re marketing a cafe, I think it\u2019s totally fair game to make your Instagram bio something like this: <em>Life is stressful. Take a break and look at pictures of lattes.<\/em><\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Inspirational Instagram bios<\/span><\/h2>\n<h3><span lang=\"EN\" xml:lang=\"EN\">21. WeWork<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20wework.png?fao0iUNAqa3qVHZL5Z73zw6KSeTHgJfg&amp;itok=7Gb_fdbR\" alt=\"instagram bios wework\" width=\"600\" height=\"197\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Let\u2019s wrap up today\u2019s guide with four examples of Instagram bios that aim to inspire the people who read them. First up: WeWork. Unfortunately, a lot of folks find themselves with jobs that don\u2019t quite excite them. WeWork, by connecting <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/03\/27\/facebook-ads-for-entrepreneurs\">entrepreneurs<\/a> and freelancers to shared workspaces, is on a mission to empower people to do what they love.\u00a0<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">What makes this an effective Instagram bio is its play on a common phrase\u2014\u201dmake a living,\u201d that is. Can you think of any figures of speech that closely relate to the product or service you provide? As an example, let\u2019s pretend you\u2019re marketing a travel agency and you want to build your Instagram bio around the phrase \u201cfind yourself.\u201d This could work: <em>Sometimes, finding yourself means going somewhere you\u2019ve never been<\/em>. Inspirational, no?<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">22. Patagonia<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20patagonia.png?E0YkWvNMTIJIad3YUqLn_34clU0dAMay&amp;itok=Yv1eHQPc\" alt=\"instagram bios patagonia\" width=\"600\" height=\"172\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Admittedly, writing an inspirational Instagram bio is slightly easier when your company is aligned with a very specific mission. In Patagonia\u2019s case, that mission is saving the planet Earth. The frank, unapologetic manner with which they communicate that mission is one of the reasons they\u2019re so popular among their <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/15\/audience-targeting\">target audience<\/a>. Like I said: Consumers appreciate a company that\u2019s sure of itself and its place in the world.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Even if your business isn\u2019t <em>directly <\/em>affiliated with a specific mission, you can still learn from Patagonia. Let\u2019s say, for example, that you\u2019re marketing a textbook company. An inspirational Instagram bio might look something like this: <em>Enabling the brilliant minds of students everywhere since 1978. <\/em>The key is to emphasize the impact that your product or service has\u2014regardless of whether that impact is your top priority. Don\u2019t be afraid to get creative!<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">23. Starbucks<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20starbucks.png?fVoyRQ2Xw8UBvz6x58mq_dCNM4MXsIXd&amp;itok=sdl3bOhj\" alt=\"instagram bios starbucks\" width=\"600\" height=\"161\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Here\u2019s a perfect example of what I was just talking about. Does each and every Starbucks employee wake up in the morning and think, \u201cI\u2019m going to inspire and nurture the human spirit today?\u201d I think that\u2019s unlikely. In reality, they probably wake up and think, \u201cI hope we don\u2019t run out of the nitro cold brew again.\u201d<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Nevertheless, Starbucks\u2019 Instagram bio works. Why? Because, as corny as it may sound, it faithfully reflects the impact (or value) that their products deliver. Without Starbucks coffee, a lot of people would be\u2014quite literally\u2014unable to do the things they do on a daily basis. Plus, think of all the friendships that are maintained through biweekly meet-ups over coffee. To many, Starbucks is both a provider of energy and a conduit to social life.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">The lesson? When writing your Instagram bio, think <strong>big<\/strong>. Your bookshop is more than a bookshop; it\u2019s a doorway to thrilling adventures, hilarious stories, and sobering histories.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">24. Aerie<\/span><\/h3>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/instagram%20bios%20aerie_1.png?zLi_4n06K9I45yR6fNxqQomVfrmSPz1S&amp;itok=wLLF5JM7\" alt=\"instagram bios aerie\" width=\"600\" height=\"172\" \/><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">Last but certainly not least, we have Aerie\u2014a company committed to promoting body positivity by showcasing their products on all different types of bodies. In a way, I see a lot of similarity between this Instagram bio and that of Planet Fitness. In the same way that the gym industry is criticized for excluding those who want to work out casually, the women\u2019s apparel industry is criticized for subjecting consumers to unattainable beauty standards. Aerie has found success, in part, because they undermine the negative connotation associated with their <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/16\/competitive-advertising\">competitors<\/a>.\u00a0<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">If your product or service subverts the stereotype associated with your industry, I strongly encourage you to make that the focal point of your Instagram bio! Not only is that subversion a key part of your value proposition; it\u2019s also a way to demonstrate self-awareness and earn your prospects\u2019 trust.<\/span><\/p>\n<\/div>\n\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/09\/instagram-bios\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory. Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential customer. If your Instagram bio is a snoozer\u2014or worse: cringeworthy\u2014you run the risk of throwing revenue out the window. Via The Verge. We don\u2019t [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,12],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224683"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224683"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224683\/revisions"}],"predecessor-version":[{"id":224726,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224683\/revisions\/224726"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224684"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}