{"id":224633,"date":"2020-04-10T09:03:04","date_gmt":"2020-04-10T03:33:04","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224633"},"modified":"2020-04-18T17:10:18","modified_gmt":"2020-04-18T11:40:18","slug":"tiktok-for-businesses-a-short-marketers-guide","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/tiktok-for-businesses-a-short-marketers-guide\/","title":{"rendered":"TikTok for Businesses: A Short Marketer&#8217;s Guide"},"content":{"rendered":"\n<div>\n<p>Some of us might roll our eyes watching TikTok videos but let\u2019s face it, this newest social media app is nothing short of addictive.<\/p>\n<p>Whether it\u2019s the hilarious comedic shorts and duets or the silly reactions and funny pet videos \u2013 TikTok has taken the world by storm.<\/p>\n<p>What\u2019s incredible about this platform is that it empowers everyone to be a creator.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34123 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-1.gif\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-1\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-1.gif\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-1\" class=\"wp-image-34123\"\/><\/noscript><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34126 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-2.gif\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-2\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-2.gif\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-2\" class=\"wp-image-34126\"\/><\/noscript><\/figure>\n<\/div>\n<p>Having <a href=\"https:\/\/sensortower.com\/blog\/tiktok-downloads-1-5-billion\">surpassed 1.5 billion downloads<\/a> on the App Store and Google Play and jumped from <a href=\"https:\/\/www.apptrace.com\/app\/com.zhiliaoapp.musically\">269th to 4th in global app download rank<\/a> in February 2019, TikTok has seen phenomenal growth in a short span of 4 years.<\/p>\n<p>Given its unbelievable growth trend, it\u2019s high time businesses consider including this promising platform in their <a href=\"https:\/\/mention.com\/en\/blog\/social-media-marketing-2020\/\">social media marketing strategy<\/a>.<\/p>\n<h2>How does TikTok work?<\/h2>\n<p>On the surface, TikTok seems like a lip-syncing app but there is so much more to it.<\/p>\n<p>Centered around self-expression, this platform is all about creating authentic and engaging content. It encourages users to tap into their creative side, doing what gives them joy.<\/p>\n<p>TikTok delivers an immersive and engaging experience while allowing users to create 3 to 60-second short videos.<\/p>\n<p>It\u2019s interesting to note that an average user spends <a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\">52 minutes per day<\/a> on TikTok \u2013 higher than most of the other social media platforms. This can be attributed to TikTok\u2019s smart use of artificial intelligence (AI) to optimize content creation, curation, and recommendations.<\/p>\n<h2>Who uses TikTok?<\/h2>\n<p>As a marketer, your first question is likely to be \u201cIs TikTok relevant to my brand?\u201d<\/p>\n<p>With <a href=\"https:\/\/www.marketingcharts.com\/digital\/social-media-108342\">50% of TikTok\u2019s global audience being under the age of 34 and 26% between 18 and 24<\/a>, this social media app is hugely popular among Gen-Z.<\/p>\n<p>That said, TikTok is growing at a rapid pace and is slowly being embraced by adults as well.<\/p>\n<p>What\u2019s more, with not too many marketers taking TikTok seriously, it might be a good idea to hop onto it and gain the first-mover advantage to promote your brand (if your target audience is on it).<\/p>\n<h2>How to use TikTok to market your brand?<\/h2>\n<p>TikTok is a great tool for showing the fun side of your brand. There is no place for airbrushed, perfect images here. This platform is about striking a personal connection with your audience through experimenting and spontaneity.<\/p>\n<p>The good news is that TikTok offers ample opportunities for brands to create fun and edgy content that can create awareness, educate and <a href=\"https:\/\/writersperhour.com\/blog\/essay-hooks\">hooks users<\/a>, and promote their products or services. Here\u2019s how you can use TikTok to market your brand, organically.<\/p>\n<h3>1. Create montages<\/h3>\n<p>Music plays an integral part in TikTok. Almost every video is complemented with catchy songs that tend to fit the video perfectly. What\u2019s more, TikTok connects directly to Apple Music (and other distributors), making it incredibly easy to find the music of your choice.<\/p>\n<p>Due to this popular feature, music montages are a common sight on TikTok. As a brand, you can consider creating montages to showcase your product and appeal to your audience.<\/p>\n<p>Here\u2019s an example of a music montage by the NBA. It\u2019s fun and endearing, with a fitting choice of music.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@nba\/video\/6791639545822727430\" data-video-id=\"6791639545822727430\">\n<section><a title=\"@nba\" href=\"https:\/\/www.tiktok.com\/@nba\" target=\"_blank\" rel=\"noopener noreferrer\">@nba<\/a><a title=\"showcasesunday\" href=\"https:\/\/www.tiktok.com\/tag\/showcasesunday\" target=\"_blank\" rel=\"noopener noreferrer\">##showcasesunday<\/a> featuring all our little NBA fans movin\u2019 and groovin\u2019 \ud83e\udd73 <a title=\"justdancemoves\" href=\"https:\/\/www.tiktok.com\/tag\/justdancemoves\" target=\"_blank\" rel=\"noopener noreferrer\">##justdancemoves<\/a> <a title=\"littlekids\" href=\"https:\/\/www.tiktok.com\/tag\/littlekids\" target=\"_blank\" rel=\"noopener noreferrer\">##littlekids<\/a> <a title=\"fancam\" href=\"https:\/\/www.tiktok.com\/tag\/fancam\" target=\"_blank\" rel=\"noopener noreferrer\">##fancam<\/a> <a title=\"dancecam\" href=\"https:\/\/www.tiktok.com\/tag\/dancecam\" target=\"_blank\" rel=\"noopener noreferrer\">##dancecam<\/a> <a title=\"wholesome\" href=\"https:\/\/www.tiktok.com\/tag\/wholesome\" target=\"_blank\" rel=\"noopener noreferrer\">##wholesome<\/a><\/p>\n<p><a title=\"\u266c Baby Shark - Countdown Friends\" href=\"https:\/\/www.tiktok.com\/music\/Baby-Shark-261516312592707584\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Baby Shark \u2013 Countdown Friends<\/a><\/p>\n<\/section>\n<\/blockquote>\n<h3>2. Use the duets feature<\/h3>\n<p>Another popular content type on TikTok is \u201cduets\u201d posts. Duets are split-screen videos that allow users to record a video and play it alongside another user\u2019s TikTok video.<\/p>\n<p>You can leverage this collaborative content format to engage with your followers and reach out to a wider audience, encouraging them to follow suit.<\/p>\n<p>From dance challenges and lip-syncing to tutorials \u2013 think of creative ways to involve your community and have them replicate your content through TikTok\u2019s duets feature.<\/p>\n<h3>3. Collaborate with influencers<\/h3>\n<p><a href=\"https:\/\/mention.com\/en\/blog\/influencer-brand-advocates\/\">Influencer marketing<\/a> has always been a powerful tool to create awareness and reach new audiences so why should TikTok influencer marketing be left behind?<\/p>\n<p>Considering the demographic this social platform caters to, you should consider collaborating with TikTok influencers and content creators.<\/p>\n<p>Start with determining a list of creators who speak to a similar audience and see high engagement. The key is to give influencers the creative liberty to promote your brand in an<br \/>\norganic manner that their audience will take note of.<\/p>\n<p>An example of a brand that carried out a successful influencer marketing campaign on TikTok is Calvin Klein.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@calvinklein\/video\/6660621770090876166\" data-video-id=\"6660621770090876166\">\n<section><a title=\"@calvinklein\" href=\"https:\/\/www.tiktok.com\/@calvinklein\" target=\"_blank\" rel=\"noopener noreferrer\">@calvinklein<\/a><a title=\"statements\" href=\"https:\/\/www.tiktok.com\/tag\/statements\" target=\"_blank\" rel=\"noopener noreferrer\">##statements<\/a> on hair, via <a title=\"kendalljenner\" href=\"https:\/\/www.tiktok.com\/tag\/kendalljenner\" target=\"_blank\" rel=\"noopener noreferrer\">##kendalljenner<\/a>. our now. <a title=\"mycalvins\" href=\"https:\/\/www.tiktok.com\/tag\/mycalvins\" target=\"_blank\" rel=\"noopener noreferrer\">##mycalvins<\/a> <a title=\"calvinklein\" href=\"https:\/\/www.tiktok.com\/tag\/calvinklein\" target=\"_blank\" rel=\"noopener noreferrer\">##calvinklein<\/a><\/p>\n<p><a title=\"\u266c original sound - calvinklein\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6660456079098399493\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c original sound \u2013 calvinklein<\/a><\/p>\n<\/section>\n<\/blockquote>\n<p>To announce their spring collection, they roped in celebrities such as Shawn Mendes, Kendall Jenner, and A$AP Rocky and did a 15-second interview with them, using the hashtag #MyCalvins. Their campaign went viral in just 24 hours and was extensively shared across platforms.<\/p>\n<h3>4. Leverage trends and challenges<\/h3>\n<p>A huge part of getting visibility on TikTok is <a href=\"https:\/\/mention.com\/en\/social-media-listening\/\">capitalizing on the ongoing trends<\/a> and challenges. This is a great way to jump on the bandwagon, create fun content and attract attention \u2013 for free.<\/p>\n<p>Apart from keeping an eye on hashtags, you should also search for trending songs on the app and use them to create your own TikTok video.<\/p>\n<p>Here\u2019s an example of a brand Vineyard Vines jumping onto the #BottleCapChallenge and posting their own version.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@vineyardvines\/video\/6710569353147976966\" data-video-id=\"6710569353147976966\">\n<section><a title=\"@vineyardvines\" href=\"https:\/\/www.tiktok.com\/@vineyardvines\" target=\"_blank\" rel=\"noopener noreferrer\">@vineyardvines<\/a>Had to do it \ud83d\udc33 <a title=\"bottlecapchallenge\" href=\"https:\/\/www.tiktok.com\/tag\/bottlecapchallenge\" target=\"_blank\" rel=\"noopener noreferrer\">##bottlecapchallenge<\/a> <a title=\"vineyardvines\" href=\"https:\/\/www.tiktok.com\/tag\/vineyardvines\" target=\"_blank\" rel=\"noopener noreferrer\">##vineyardvines<\/a> <a title=\"foryou\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" target=\"_blank\" rel=\"noopener noreferrer\">##foryou<\/a> <a title=\"whale\" href=\"https:\/\/www.tiktok.com\/tag\/whale\" target=\"_blank\" rel=\"noopener noreferrer\">##whale<\/a> <a title=\"foryoupage\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage\" target=\"_blank\" rel=\"noopener noreferrer\">##foryoupage<\/a><\/p>\n<p><a title=\"\u266c Lalala - Y2K &amp; Bbno$\" href=\"https:\/\/www.tiktok.com\/music\/Lalala-6699935602407639814\" target=\"_blank\" rel=\"noopener noreferrer\">\u266c Lalala \u2013 Y2K &amp; Bbno$<\/a><\/p>\n<\/section>\n<\/blockquote>\n<h2>How to advertise on TikTok?<\/h2>\n<p>Apart from the organic methods, brands also have the option to advertise on this platform. TikTok advertising is still at a very nascent stage and currently only gives advertisers from certain countries access to the beta self-serve ad platform.<\/p>\n<p>While their ad platform is easy to use, there\u2019s still a long way to go. <a href=\"https:\/\/digiday.com\/marketing\/advertisers-see-early-promise-tiktoks-self-serve-ad-platform\/\">According to advertisers<\/a>, it lacks \u201crobust targeting\u201d, \u201can application programming interface critical for automated buying, and offers inferior metrics\u201d compared to the other advanced social media platforms.<\/p>\n<p>While the parent company works on rolling out more advanced advertising features, brands can get started with the following TikTok ad formats.<\/p>\n<h3>1. In-feed native content<\/h3>\n<p>In-feed native content ads are 9 to 15-second video ads that appear at the bottom of your feed as part of the queue while you\u2019re watching other videos or in the \u2018For You\u2019 page.<\/p>\n<p>These are skippable ads that can be used to direct users to an external landing page or app. They enable the use of call-to-action buttons to drive downloads and website clicks.<\/p>\n<p>In-feed native content ads are $10 per CPM, making them the most affordable option.<\/p>\n<p>Here\u2019s an example of Yves Rocher using in-feed native video ads to create awareness among Gen Z and Millennial women in Italy.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34129 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3.png\" sizes=\"(max-width: 449px) 100vw, 449px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3.png 449w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3-139x300.png 139w\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-3\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3.png\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-3\" class=\"wp-image-34129\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3.png 449w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-3-139x300.png 139w\" sizes=\"(max-width: 449px) 100vw, 449px\"\/><\/noscript><figcaption><em>In-feed native ad<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34132 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4.png\" sizes=\"(max-width: 449px) 100vw, 449px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4.png 449w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4-138x300.png 138w\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-4\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4.png\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-4\" class=\"wp-image-34132\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4.png 449w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-4-138x300.png 138w\" sizes=\"(max-width: 449px) 100vw, 449px\"\/><\/noscript><figcaption>Landing page <\/figcaption><\/figure>\n<\/div>\n<p>This <a href=\"https:\/\/ads.tiktok.com\/homepage\/inspiration\/11\">ad campaign<\/a> drove a CTR of 1.51%, an engagement rate of 4.4% and drove quality traffic to their product page.<\/p>\n<h3>2. Sponsored hashtag challenge<\/h3>\n<p>Give your <a href=\"https:\/\/mention.com\/en\/blog\/writing-engaging-hashtags-social-media\/\">hashtag <\/a>a boost by running a sponsored hashtag challenge campaign.<\/p>\n<p>This enhances visibility and encourages more people to participate. This is a popular format because it\u2019s engaging and drives user-generated content while creating awareness.<\/p>\n<p>The hashtag challenge lasts for six days and brands are charged a flat fee of $150,000.<\/p>\n<p>An example of a successful hashtag challenge is Universal Pictures\u2019 challenge called #FindYourMagic. This was launched to promote their film, The House with a Clock in its Walls.<\/p>\n<p>Users were encouraged to show their own magic tricks and post it on TikTok using the hashtag.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34135 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5.png\" sizes=\"(max-width: 354px) 100vw, 354px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5.png 354w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5-173x300.png 173w\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-5\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5.png\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-5\" class=\"wp-image-34135\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5.png 354w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-5-173x300.png 173w\" sizes=\"(max-width: 354px) 100vw, 354px\"\/><\/noscript><\/figure>\n<\/div>\n<p>With <a href=\"https:\/\/ads.tiktok.com\/homepage\/inspiration\/8\">over 1.3 million likes and 19,000 user-generated content<\/a>, Universal Pictures successfully achieved what they set out to.<\/p>\n<h3>3. Brand takeovers<\/h3>\n<p>An expensive ad format, brand takeovers take up the entire screen and appear as soon as people open the TikTok app.<\/p>\n<p>Brand takeovers can be in the form of static images, videos or GIFs and you have the option to redirect people to an internal or external page.<\/p>\n<p>TikTok ensures users don\u2019t see more than one brand takeover per day.<\/p>\n<p>Here\u2019s an example of a beauty brand, Too Faced using this format to promote their lip gloss and create awareness among Gen-Z women in the UK.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34138 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6.png\" sizes=\"(max-width: 424px) 100vw, 424px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6.png 424w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6-139x300.png 139w\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-6\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6.png\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-6\" class=\"wp-image-34138\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6.png 424w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-6-139x300.png 139w\" sizes=\"(max-width: 424px) 100vw, 424px\"\/><\/noscript><\/figure>\n<\/div>\n<p>This ad surpassed expectations by receiving <a href=\"https:\/\/ads.tiktok.com\/homepage\/inspiration\/9\">7.6 million impressions<\/a> in just one day. It also drove 1.3 million clicks to the product page.<\/p>\n<h3>4. Branded lenses<\/h3>\n<p>Think Snapchat and Instagram filters \u2013 that\u2019s what TikTok\u2019s branded lenses are.<\/p>\n<p>This ad format utilizes 2D, 3D and augmented reality to create fun filters and effects. Branded lenses last for up to 10 days and appear in the trending section. Users can click and use them in their videos.<\/p>\n<p>If your campaign has a mascot or strong branding element, it\u2019s a good idea to give TikTok\u2019s branded lenses a shot to create an immersive experience, strike a connection and improve brand recall.<\/p>\n<p>Here\u2019s a look at cosmetics brand MAC using branded lenses to encourage users to explore their different lipstick shades.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" class=\"wp-image-34141 lazyload\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7.png\" sizes=\"(max-width: 379px) 100vw, 379px\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7.png 379w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7-185x300.png 185w\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-7\" \/><noscript><img decoding=\"async\" src=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7.png\" alt=\"How-to-Use-TikTok-for-Business-A-short- Marketers-Guide-7\" class=\"wp-image-34141\" srcset=\"https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7.png 379w, https:\/\/zdtqg3h0l2yrz5yd19tb2tnm-wpengine.netdna-ssl.com\/wp-content\/uploads\/2020\/03\/How-to-Use-TikTok-for-Business-A-short-Marketers-Guide-7-185x300.png 185w\" sizes=\"(max-width: 379px) 100vw, 379px\"\/><\/noscript><\/figure>\n<\/div>\n<h2>Bottom line<\/h2>\n<p>Before you decide to launch your brand on TikTok, it\u2019s important to warm up to the platform, understand how it works and come up with a dedicated marketing strategy.<\/p>\n<p>The only way to succeed on TikTok is by showing your brand\u2019s real side, posting fun content and not being afraid to experiment because that\u2019s what it\u2019s essentially about \u2013 real videos by real people.<\/p>\n<\/div>\n\n<p><a href=\"https:\/\/mention.com\/en\/blog\/tiktok-for-businesses\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of us might roll our eyes watching TikTok videos but let\u2019s face it, this newest social media app is nothing short of addictive. Whether it\u2019s the hilarious comedic shorts and duets or the silly reactions and funny pet videos \u2013 TikTok has taken the world by storm. What\u2019s incredible about this platform is that [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224634,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16,30,24,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224633"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224633"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224633\/revisions"}],"predecessor-version":[{"id":224677,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224633\/revisions\/224677"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224634"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224633"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224633"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}