{"id":224617,"date":"2020-04-10T08:35:57","date_gmt":"2020-04-10T03:05:57","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224617"},"modified":"2020-04-18T17:10:18","modified_gmt":"2020-04-18T11:40:18","slug":"guide-email-marketing-for-charities-not-for-profits","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/guide-email-marketing-for-charities-not-for-profits\/","title":{"rendered":"[Guide] Email Marketing for Charities &#038; Not-For-Profits"},"content":{"rendered":"\n<div>\n<p>Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your message.<\/p>\n<p>So, how do you build this army of supporters with email? In this guide, we will cover the fundamentals of <strong>email marketing for the not-for-profit and charities<\/strong>.<\/p>\n<h2 id=\"defining\">Defining a strong email strategy for charities &amp; not-for-profits<\/h2>\n<p>Email marketing is a direct and truly personal way of grabbing your audience\u2019s attention. It has the power to reach the right people, garnishing quick results and an impressive ROI. As we\u2019ve already mentioned,\u00a0<strong>email is the best performing channel for ROI<\/strong>, ahead of SEO.<\/p>\n<h3 id=\"build\">Build an email contact list<\/h3>\n<p>Before you begin sending emails, you need to <strong>build a list that has the potential to convert<\/strong>. That is, a list of contacts that are interested in your mission. At Mailjet, we believe that success lies in growing your list organically and not from buying data.<\/p>\n<p>The prospect of starting your contact list from scratch might seem daunting, but it is key to getting great results. Spending your budget by sending emails to people that are not interested in your cause is, at the end of the day, just wasting money.<\/p>\n<p>Have a look at some quick tips to grow your contact list organically:<\/p>\n<ul>\n<li><strong>Your website:<\/strong> One of the simplest ways to collect contact email addresses is to add a newsletter sign-up widget, pop-up or light box to your website, encouraging supporters to create an account when making a donation or signing up to your services.<\/li>\n<li><strong>Social Media:<\/strong> Your social channels are fantastic places in which to run competitions, acquire donations, drive traffic to your website and subscribers to your newsletters. With that in mind, make sure you provide a sneak peek of the content your users could be receiving if they joined your mailing list.<\/li>\n<li><strong>Offline:<\/strong> Depending on the nature of your business, you might have face-to-face contact with your customers in physical stores, city centers, booths at events, etc\u2026 You can offer to send potential subscribers exclusive content, or incentivize them to join your contact list with unique gifts.<\/li>\n<\/ul>\n<p>Growing (and maintaining) a healthy and engaged contact list is key to crafting a winning email marketing strategy.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19915\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Subscription-widget-scaled.jpg\" sizes=\"(max-width: 986px) 100vw, 986px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Subscription-widget-scaled.jpg 2560w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Subscription-widget-768x333.jpg 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Subscription-widget-1536x667.jpg 1536w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Subscription-widget-2048x889.jpg 2048w\" alt=\"subscription widget msf\" width=\"986\" height=\"428\" \/><\/figure>\n<p><strong>Learn more:<\/strong><\/p>\n<h3 id=\"master\">Master responsive email design<\/h3>\n<p>Today we might use two, three or maybe even four devices (desktops, tablets, smartphones, wearable\u2026), all of which have different sized screens and display messages in different ways.<\/p>\n<p>It is essential to <strong>keep these different screen sizes in mind when designing email templates<\/strong>. Responsive designs are those that render properly and deliver a consistent message, regardless of your contacts\u2019 device or email client.<\/p>\n<p><strong>Learn more:<\/strong><\/p>\n<h4>Choose a responsive email editor<\/h4>\n<p>Ensuring your design is responsive might seem like a pain, but using an <strong>advanced email editor<\/strong> like <a href=\"https:\/\/www.mailjet.com\/feature\/passport\/\" target=\"_blank\" rel=\"noopener noreferrer\">Passport<\/a> does the hard work for you. Adding interactive elements into your email can help to increase engagement, but these come with a more intense responsive battle. If you have a small amount of coding knowledge, tools like <a href=\"https:\/\/mjml.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">MJML<\/a> can help to ease the pain.<\/p>\n<h3 id=\"send\">Send data driven emails<\/h3>\n<p>Nowadays, there\u2019s a lot of data email marketers can use to send better emails. However, we don\u2019t always make the most of it. Analyzing and learning from all the information you have available to you will help you create campaigns that really answers your followers\u2019 needs.<\/p>\n<p><a href=\"https:\/\/www.mailjet.com\/feature\/ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>A\/B testing<\/strong><\/a><strong> allows email marketers to compare the performance<\/strong> of different versions of the same emails. The opportunities are endless \u2013 from the basics (from name, subject line, CTA) to aspects such as personalization, content, design, sending frequency or even sending days and times.<\/p>\n<p>Another good way to assess the performance of your emails is <strong>comparing campaigns against each other<\/strong>. This will also allow you to look at the bigger picture, identify trends and set benchmarks for future sendings.<\/p>\n<h3 id=\"create\">Create targeted and personalized content<\/h3>\n<p><a href=\"https:\/\/www.mailjet.com\/feature\/personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalization<\/a> and <a href=\"https:\/\/www.mailjet.com\/feature\/segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation<\/a> go hand in hand when it comes to email marketing.<\/p>\n<p><strong>Segmenting contact data<\/strong>, behavioral data, and data based on your users\u2019 preferences will allow you to target them better and send them contextually relevant emails. Splitting your lists up by gender, location, behavioral patterns or donation value can help add context, making your subscribers feel like you know them.<\/p>\n<p>On the other hand, <strong>personalizing your emails allows you to engage with your customers on a one-to-one basis, at scale<\/strong>. Personalization is not just about the simple things, like including your contact\u2019s name in the subject line, but about using dynamic and tailored content that creates an emotional connection with each and every one of your readers.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17088\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2019\/01\/EN-Features-Segmentation.png\" sizes=\"(max-width: 767px) 100vw, 767px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2019\/01\/EN-Features-Segmentation.png 1228w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2019\/01\/EN-Features-Segmentation-768x512.png 768w\" alt=\"\" width=\"767\" height=\"511\" \/><\/figure>\n<h3 id=\"integrate\">Integrate marketing and transactional email<\/h3>\n<p>Traditionally, business emails have been divided into two big groups: marketing and transactional. Nowadays, though, organizations are expected to offer a seamless customer experience across both. By making sure your marketing and transactional emails have a <strong>consistent brand image<\/strong>, your customers will know they are communicating with the same organization.<\/p>\n<p>Using marketing and transactional messages as two complementary email channels is not just about brand identity, though. It\u2019s also about <strong>leveraging the power of these triggered messages<\/strong> and capturing your recipients when they are at their most engaged. Transactional emails, in general, have high engagement metrics, as they are sent to customers after they\u2019ve performed an action.<\/p>\n<p><strong>Learn more:<\/strong><\/p>\n<h3 id=\"learn\">Learn about deliverability<\/h3>\n<p>Designing and sending amazing email campaigns that perfectly convey your organization\u2019s mission is pointless if they\u2019re not landing in the inbox. Even though the hard work seems over when you finally send your campaign, <strong>your emails go through a whole journey to reach your recipient<\/strong>. Many factors could determine whether your campaign lands in the inbox or the junk folder.<\/p>\n<p><strong>Learn more:<\/strong><\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19877\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/03\/Deliv-Guide-Banner-EN-1.png\" sizes=\"(max-width: 731px) 100vw, 731px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/03\/Deliv-Guide-Banner-EN-1.png 1536w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2020\/03\/Deliv-Guide-Banner-EN-1-768x262.png 768w\" alt=\"Banner Email Deliverability\" width=\"731\" height=\"249\" \/><\/figure>\n<h2 id=\"email\">Email campaigns for charities and not-for-profits<\/h2>\n<p>We\u2019re sure that after spending quite some time learning about the tools and features that can help boost your email sendings, you\u2019re eager to put it all into practice, armed with new ideas. Now it\u2019s time to take a look at some of the marketing emails you can implement.<\/p>\n<p>The <strong>not-for-profit and charity sectors can be extremely personal<\/strong>, with causes being very close to the recipient. Keeping your audience informed and treating your customers as individuals will strengthen your relationship with them and build brand loyalty.<\/p>\n<h3 id=\"welcome\">Welcome programs<\/h3>\n<p>A welcome series gives you the opportunity to greet your customers upon joining your cause, and to offer them some key information to help them support you best. <strong>Letting your contacts know about the kind of communication they can expect from you<\/strong> and allowing them to choose between different options will enable you to send them targeted emails that are more likely to interest them.<\/p>\n<p>You might want to consider breaking the <strong>welcome message down into a series of emails<\/strong>, to avoid bombarding your readers with lots of information in one go.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19910\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Welcome-email.jpg\" sizes=\"(max-width: 482px) 100vw, 482px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Welcome-email.jpg 661w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Welcome-email-587x1536.jpg 587w\" alt=\"Four Freedoms Park Conservancy welcome email\" width=\"482\" height=\"1262\" \/><\/figure>\n<p><em><a href=\"https:\/\/reallygoodemails.com\/emails\/5-ways-to-connect-to-four-freedoms-park\/\" target=\"_blank\" rel=\"noopener noreferrer\">Four Freedoms Park Conservancy\u2019s\u00a0welcome email<\/a> provides the reader with valuable information on what to expect and how to connect with the park. Their email is effective because it gives the reader clear paths to follow.<\/em><\/p>\n<h3 id=\"newsletters\">Newsletters<\/h3>\n<p>Sending out a frequent newsletter to all your subscribers is a great way to <strong>keep your contacts engaged<\/strong>. Regular content helps to promote your cause and keep members up to date with what you\u2019re up to. Give your newsletter a catchy name to help readers recognize it in the inbox.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19904\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/2019-75-complete.jpg\" sizes=\"(max-width: 379px) 100vw, 379px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/2019-75-complete.jpg 680w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/2019-75-complete-521x1536.jpg 521w\" alt=\"Chan Zuckerberg Initiative newsletter\" width=\"379\" height=\"1116\" \/><\/figure>\n<p><em>The\u00a0<a href=\"https:\/\/reallygoodemails.com\/emails\/2019-75-complete\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chang Zuckerberg Initiative newsletter<\/a> shares current content about their work and other important updates.<\/em><\/p>\n<h3 id=\"seasonal\">Seasonal events<\/h3>\n<p>There are different ways in which seasonal events can be used to increase engagement with your email campaigns. Public holidays are always a great excuse to promote your cause and events. It could be that someone\u2019s not thinking about giving or supporting a cause until they receive your email.<\/p>\n<p>There are also certain festivities that make places or causes more attractive, like Halloween or Christmas\u2026 Piggybacking on whatever\u2019s taking place in a specific location could be a <strong>good way to encourage someone to donate<\/strong>. Even designing creative campaigns around certain marketing moments can have a very positive impact on your conversion.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19911\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Mothers-Day-Email.jpg\" alt=\"Mother's Day Email\" width=\"508\" height=\"1129\" \/><\/figure>\n<p><em><a href=\"https:\/\/reallygoodemails.com\/emails\/need-a-mothers-day-gift\/\" target=\"_blank\" rel=\"noopener noreferrer\">St Baldricks Foundation<\/a>\u00a0uses Mother\u2019s Day to get donations by offering unique e-cards subscribers can send to their mothers.\u00a0<\/em><\/p>\n<h3 id=\"appeal\">Appeal launches and campaigning<\/h3>\n<p>Let your customers know what\u2019s new and encourage them to get behind it, be it by donating, sharing on social media, or giving their feedback.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19903\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Appeal-Email.png\" sizes=\"(max-width: 501px) 100vw, 501px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Appeal-Email.png 680w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Appeal-Email-522x1536.png 522w\" alt=\"Red Clay charity email\" width=\"501\" height=\"1474\" \/><\/figure>\n<p><em><a href=\"https:\/\/reallygoodemails.com\/emails\/join-us-in-supporting-relief-efforts-for-hurricane-dorian\/\" target=\"_blank\" rel=\"noopener noreferrer\">Red Clay\u2019s Hurricane Dorian appeal email<\/a> explains why they are supporting the\u00a0cause\u00a0with a clear call-to-action. They also include social links to help you spread the word.<\/em><\/p>\n<h3 id=\"donation\">Donation and volunteering requests<\/h3>\n<p>You\u2019ve launched your appeal, but it doesn\u2019t stop there: you need to ensure a steady stream of support. The best way to get support might be to be transparent, ask for what you want.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19906\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Volunteering-email.png\" sizes=\"(max-width: 520px) 100vw, 520px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Volunteering-email.png 670w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Volunteering-email-597x1536.png 597w\" alt=\"Volunteering email\" width=\"520\" height=\"1338\" \/><\/figure>\n<p><em>Patagonia is very straightforward with what they are asking the reader in <a href=\"https:\/\/reallygoodemails.com\/emails\/volunteer-your-skills-for-our-planet\/\" target=\"_blank\" rel=\"noopener noreferrer\">this email example<\/a>\u00a0and how they can help.<\/em><\/p>\n<h3 id=\"gift\">Gifts and merchandise sales<\/h3>\n<p>Another way to get supporters to join your cause might be to offer gifts and merchandise for subscribers to buy their loved ones. Jumping on seasonal events might increase your conversion rate.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19909\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Pura-Vida-Charity-Email.jpg\" alt=\"Pura Vida charity email\" width=\"515\" height=\"994\" \/><\/figure>\n<p><em><a href=\"https:\/\/reallygoodemails.com\/emails\/start-the-year-off-by-giving-back\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pura Vida\u2019s email<\/a> highlights its partnership with the American Thyroid Association to encourage readers to support the cause by purchasing a bracelet.<\/em><\/p>\n<h3 id=\"nurturing\">Nurturing emails<\/h3>\n<p>How many times do you sign up to an email program, but never take action? <strong>Remind subscribers about your work<\/strong> and why it is important. You can even add a testimonial to help them to convert.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19902\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Newsletter.jpg\" sizes=\"(max-width: 493px) 100vw, 493px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Newsletter.jpg 680w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Newsletter-468x1536.jpg 468w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Newsletter-624x2048.jpg 624w\" alt=\"Charity newsletter\" width=\"493\" height=\"1618\" \/><\/figure>\n<p><em>The <a href=\"https:\/\/reallygoodemails.com\/emails\/this-is-home-six-years-since-syria-crisis-began\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canadian Red Cross<\/a> understands the importance of nurturing email recipients until they are ready to convert and donate, highlighting the work they are doing around the world.<\/em><\/p>\n<h3 id=\"thank\">Thank You messages<\/h3>\n<p>Once a subscriber has supported your cause by donating, volunteering or in another way, <strong>make sure you thank them for their help<\/strong>. This is a great opportunity to ask for their feedback and encourage them to share their story online, by directing them to your social media channels.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19908\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/charity-water-loves-you.png\" alt=\"Charity water email\" width=\"476\" height=\"718\" \/><\/figure>\n<p><em>Charity Water understand the importance of thanking their supporters for their help. This <a href=\"https:\/\/reallygoodemails.com\/emails\/charity-water-loves-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valentine\u2019s Day email<\/a> is a great way to show appreciation. \u00a0<\/em><\/p>\n<h3 id=\"update\">Update campaigns<\/h3>\n<p>Thanking supporters for aiding your cause is the first step, <strong>updating them on the progress of the cause<\/strong> is the second step. Letting the followers of your cause know where the mission is at can help to increase engagement, and perhaps encourage repeat donations.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19907\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Care-Australia.jpg\" sizes=\"(max-width: 487px) 100vw, 487px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Care-Australia.jpg 657w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Care-Australia-398x1536.jpg 398w\" alt=\"Care Australia Update Email\" width=\"487\" height=\"1880\" \/><\/figure>\n<p><em><a href=\"https:\/\/reallygoodemails.com\/emails\/what-an-amazing-year\/\" target=\"_blank\" rel=\"noopener noreferrer\">Care Australia\u2019s email<\/a> is a great way of updating supporters on the progress they have made thanks to the support they receive.<\/em><\/p>\n<h3 id=\"re-engagement\">Re-engagement emails<\/h3>\n<p>For most charities or not-for-profits, the support they receive might be a one-off. Other companies, though, rely on building a lasting relationship with their readers. If a supporter has been following your cause for a while but hasn\u2019t converted in a period of time, <strong>entice them back with a reactivation campaign<\/strong>. You can remind them about your mission, tempting them to support with powerful storytelling.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-19924\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Re-engagement-email.jpg\" sizes=\"(max-width: 791px) 100vw, 791px\" srcset=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Re-engagement-email.jpg 1248w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Re-engagement-email-768x1170.jpg 768w, https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Re-engagement-email-1008x1536.jpg 1008w\" alt=\"\" width=\"791\" height=\"1206\" \/><br \/>\n<em>Cancer Research UK reminds people that stopped their donations during the previous year about the importance of their mission and ways to get involved.<\/em><\/p>\n<h3 id=\"survey\">Survey and feedback requests<\/h3>\n<p>As a not-for-profit or charity, you\u2019ll understand the importance of taking your supporters on the journey with you to get their buy-in. <strong>Asking for their opinions can help increase engagement<\/strong>, and a survey email can help you do just that.<\/p>\n<figure><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-19912\" src=\"https:\/\/www.mailjet.com\/wp-content\/uploads\/2017\/02\/Picture-1.png\" alt=\"feeding america email\" width=\"654\" height=\"577\" \/><\/figure>\n<p><em>Feeding America asks their readers opinions, but also test their knowledge on the cause to see if their perceptions are in fact the reality of the situation.<\/em><\/p>\n<h3 id=\"summing\">Summing Up<\/h3>\n<p>When used wisely, email is a really powerful channel that will not only help you build an army of fearless warriors for your cause, but also increase your ROI. Finding <strong>the right balance between mass communication and more personal messages is key<\/strong> to make the most out of your email strategy.<\/p>\n<p>We\u2019ve covered the fundamentals of email marketing, as well as the secret weapons you have at your disposal, some more advanced tools to help you convince recipients that your cause is a fight worth fighting, and some of the scenarios and email types you can add to your email marketing program to help you engage readers at the right time. Remember: <strong>the most important thing is to find what works for you and your subscribers<\/strong>, testing new ideas to maximize your email efforts.<\/p>\n<div style=\"font-family: roboto; margin: 32px 0px; padding: 32px 32px 40px 32px; background: #F9F9F9; border-radius: 3px;\">\n<p>Send more meaningful emails with Mailjet<\/p>\n<p>Easily create stunning campaigns for your charity or not-for-profit and send emails that reach the recipient\u2019s inbox with Mailjet.<\/p>\n<p style=\"margin-bottom: 0px;\"><a style=\"display: block; margin-left: auto; margin-right: auto; width: fit-content; height: fit-content; background-color: #fead0d; text-align: center; color: #fff; font-weight: bold; font-size: 15px; border-radius: 3px; border-bottom: none; padding: 5px 20px 5px 20px;\" href=\"https:\/\/app.mailjet.com\/signup?lang=en_EN\u201d target=\" rel=\"noopener noreferrer\" type=\"button\">Create your account now<\/a><\/p>\n<\/div>\n<\/figure>\n<\/div>\n\n<p><a href=\"https:\/\/www.mailjet.com\/blog\/guide\/email-marketing-charities\/\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[11,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224617"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224617"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224617\/revisions"}],"predecessor-version":[{"id":224653,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224617\/revisions\/224653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224618"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}