{"id":224512,"date":"2020-04-05T10:18:30","date_gmt":"2020-04-05T04:48:30","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224512"},"modified":"2020-04-18T17:10:19","modified_gmt":"2020-04-18T11:40:19","slug":"marketing-during-covid-19-4-essential-copywriting-guidelines","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/marketing-during-covid-19-4-essential-copywriting-guidelines\/","title":{"rendered":"Marketing During COVID-19: 4 Essential Copywriting Guidelines"},"content":{"rendered":"\n<div>\n<p><span lang=\"EN\" xml:lang=\"EN\">The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic\u00a0into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide was written to help you with that. It includes<\/span><span lang=\"EN\" xml:lang=\"EN\">:<\/span><\/p>\n<ul>\n<li>Guidelines for staying sensitive<\/li>\n<li>Resources for ensuring\u00a0accuracy<\/li>\n<li>Suggestions for modifying your offers<\/li>\n<li>Tips for keeping track of it all<\/li>\n<\/ul>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><\/div>\n<\/article>\n<\/article>\n<p><span lang=\"EN\" xml:lang=\"EN\">COVID-19 has not only <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/03\/23\/covid-19-business-trends\">shifted business trends<\/a>, but also\u00a0consumer priorities and the entire marketing landscape. The goal of this guide is to help you adapt your messaging accordingly so you can continue purposeful, quality communication with your audience and stand strong with your customers. Let&#8217;s start with the most important one:<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Being sensitive<\/span><\/h2>\n<p><span lang=\"EN\" xml:lang=\"EN\">COVID-19 has impacted individuals on a personal level world-wide, so\u00a0the risk of inadvertently coming off as insensitive or even exploitative is higher than ever right now. And with social media communication at a peak, one small mistake could mean far-reaching and long-term consequences for you. Follow these guidelines to make sure you&#8217;re communicating appropriately during the COVID-19 outbreak.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Better too serious than sorry<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">While\u00a0it\u2019s normally common and effective for brands to keep a conversational tone,\u00a0it\u2019s best to steer clear of using humor or wit to accomplish that right now. Even being overly casual\u00a0can be off-putting. Your content may not be as colorful or aligned with your brand personality, but it\u2019s far better to be more serious than you want to be\u00a0than to be more sorry than you can express.\u00a0<\/span><\/p>\n<p><strong><span lang=\"EN\" xml:lang=\"EN\">We recommend keeping a positive, inspirational, and helpful tone. Avoid being humorous, witty, or casual.<\/span><\/strong><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20during%20COVID%2019%20dennys_0.png?c5jl2SCzxUIK41JviVtK1WcL.xVl8Yng&amp;itok=ULkRuSW2\" alt=\"marketing copywriting during COVID 19 dennys\" width=\"755\" height=\"372\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">Denny\u2019s provides a good example of deviating from their normally playful<br \/>\nand pun-filled tone (see left) to a more serious one (right).<\/span><\/em><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">There\u2019s a right way to make light of the situation<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">Being more serious doesn\u2019t mean somber. You can still stress the bright side; just know the difference between positivity and humor, and between being uplifting vs dismissive of the situation.<\/span><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20during%20COVID%2019%20stitcher.png?tH_ElffNPH3HTvZ3cbzeEwmCIZTZ_RNK&amp;itok=Iz43FNcu\" alt=\"marketing copywriting during COVID 19 stitcher\" width=\"635\" height=\"641\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">An appropriately uplifting email relevant to COVID-19.<\/span><\/em><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Check for insensitive words<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">You know\u00a0not to use overt puns, but keep in mind that there are several words and phrases that prior to COVID-19 were completely harmless. For example:<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\">Killer (as in\u00a0a \u201ckiller deal\u201d)<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Contagious (\u201chow to create contagious content\u201d)<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Health or checkup-related terms (\u201cgive your budget a pulse check\u201d)<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Spread<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Contagious<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Infectious <\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Viral<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Gather<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Event<\/span><\/li>\n<\/ul>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Take a neutral or supportive stance<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">If your business is still operating and relevant,\u00a0be careful with your positioning. For example, among the\u00a0<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/01\/cares-act-paycheck-protection-program\">Federal government&#8217;s COVID-19 measures<\/a>\u00a0is a steep interest rate cut. For mortgage brokers,\u00a0\u201cTake advantage of the low interest rate now!\u201d conveys an inappropriately\u00a0exciting message. On the other hand, \u201cLet us help you navigate the unstable economy\u201d offers security and respects the gravity of the situation. <\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Similarly, marketing and advertising\u00a0agencies reaching out to these businesses should take a position not of helping businesses to &#8220;capitalize&#8221; on the current times,\u00a0but rather of helping them to make themselves as visible\/accessible as possible right now to those who need them.<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\"><strong>Use<\/strong>: \u201ccontribute,\u201d \u201cconnect,\u201d \u201cplay a role,\u201d \u201cnavigate,\u201d \u201ccope,\u201d \u201crespond\u201d<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\"><strong>Do not use:<\/strong> \u201ccapitalize,\u201d \u201cadvantage,\u201d \u201coffer,\u201d \u201cgain,\u201d \u201cprofit\u201d<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\"><strong>Be careful with<\/strong>: \u201copportunity,\u201d \u201cmake the most\u201d<\/span><\/li>\n<\/ul>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Think contribution, not conversion<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you\u2019re one of the less\u00a0or non-essential businesses with respect to COVID-19, there are still ways to stay relevant. However, your motive here should not be to get more business\u00a0but to continue <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/27\/value-proposition-examples\">offering value to your audience<\/a>. People are just trying to say afloat right now, so think contribution, not conversion.<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">I recently received an email from CodeAcademy that embodies the contribution approach. Here is a snippet from their email:<\/span><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20covid%2019%20example%20codeacademy_0.png?lxjFLm0n0JeTy.aWZPuB5n9NKGmY7iXz&amp;itok=0qMYjUch\" alt=\"marketing copywriting covid 19 example codeacademy\" width=\"600\" height=\"450\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">This is not the time to convert customers but to contribute to the COVID-19 response. <\/span><\/em><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Ensuring\u00a0accuracy<\/span><\/h2>\n<p><span lang=\"EN\" xml:lang=\"EN\">Now more than ever, taking the extra steps to stay accurate will help you to maintain the trust you\u2019ve worked so hard to build with your audience. It will also help you to keep up with <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/03\/30\/covid-19-google-search-trends\">changing search trends<\/a> and even filter out any unreliable COVID-19 resources of your own. Here are some guidelines and resources to help you stay accurate.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Use credible COVID-19 sources<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/12\/03\/seo-copywriting\">Effective copywriting<\/a> provides information while simultaneously delivering a greater message. Your intended message may be \u201cI am here to help you,\u201d but if your information is inaccurate, this is not the message that will come through. At best it will say \u201cI\u2019m careless,\u201d and at worst, \u201cI can\u2019t be trusted.\u201d <\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">Inaccurate information about the coronavirus is everywhere, so make sure you get your facts straight when copywriting\u2014especially for social media captions or ads that can get shared. The best places for reliable information are:\u00a0<\/span><\/p>\n<p><span lang=\"EN\" xml:lang=\"EN\">In an effort to minimize the spread of inaccurate information, Canva came up with a range of free print and social media templates using information from the World Health Organization. You can <a href=\"https:\/\/about.canva.com\/coronavirus-awareness-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">access their Coronavirus Awareness Collection here<\/a>.\u00a0<\/span><span lang=\"EN\" xml:lang=\"EN\">Their messaging around providing these templates is also on par with the suggestions in this guide:<\/span><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20COVID19-conscious%20copywriting%20canva%20message.png?Ld.zotO2URlcxn.lY.eLh9KxLavsl2ok&amp;itok=_XFFHqez\" alt=\"marketing copywriting COVID19-conscious copywriting canva message\" width=\"600\" height=\"227\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">Canva\u00a0demonstrates sensitive messaging, contribution-focused\u00a0positioning, and accuracy of information.<\/span><\/em><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Employ proper grammar<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">Checking for grammar is a no-brainer when it comes to copywriting, but it\u2019s especially important when it comes to COVID-19. Improper grammar can undermine the validity of your facts, and even alter your message. For example, \u201cthe governor put a shelter in place for the city\u201d actually means a shelter was put into place and even implies a gathering. Small details matter. To clarify, for this example:<\/span><\/p>\n<ul>\n<li><strong><span lang=\"EN\" xml:lang=\"EN\">Shelter in place is a verb<\/span><\/strong> <span lang=\"EN\" xml:lang=\"EN\">(action)<\/span><em><span lang=\"EN\" xml:lang=\"EN\">: &#8220;We advise you to shelter in place.&#8221;<\/span><\/em><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\"><strong>Shelter-in-place is an adjective <\/strong>(description):<\/span><em><span lang=\"EN\" xml:lang=\"EN\">\u00a0&#8220;We&#8217;ve instated a shelter-in-place policy.&#8221;<\/span><\/em><\/li>\n<\/ul>\n<p><span lang=\"EN\" xml:lang=\"EN\">And for your coronavirus-related copywriting in general, there are two great tools that we can suggest:<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\"><a href=\"https:\/\/www.apstylebook.com\/topical_most_recent\" target=\"_blank\" rel=\"noopener noreferrer\">Topical Guide on COVID-19<\/a>: This simple yet super-helpful guide was created by the Associated Press to help with coverage of the coronavirus.<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\"><a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grammarly<\/a>: This is a contextual editor that catches important fixes that slip past regular spell check. It\u2019s a free plugin you can download and use across all applications.<\/span><\/li>\n<\/ul>\n<p><span lang=\"EN\" xml:lang=\"EN\">Checking up on details like this takes some extra time, and maybe your audience will know what you meant, but better to be safe than sorry. Plus, COVID-19\u00a0isn\u2019t a trending topic; its effects are going to be long-lasting, so your content is likely to stay relevant for a while. Make sure it\u2019s as up to standard as the rest of your copywriting. <\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Stay optimistic, but don\u2019t overpromise<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">It\u2019s important to inspire hope and forward-thinking through your copywriting, but remember that this is an unprecedented situation; even expert predictions have questionable accuracy. All that you can promise your audience is that you\u2019ll stay committed to handling the situation and serving them the best way you can. Ensuring anything else, even if to keep up morale, could backfire on you.<\/span><\/p>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Modifying your offers<\/span><\/h2>\n<p><span lang=\"EN\" xml:lang=\"EN\"><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/03\/20\/google-bans-government-documents-ads\">Google has banned advertising on travel-related services<\/a>, but there are still a lot of businesses that can, and should, advertise relevant services during\u00a0COVID-19. Just make sure to modify your copywriting so that calls to action are appropriate. Also, keep in mind that things are evolving fast, so keep your messaging as versatile as possible so you don\u2019t have to be constantly updating your copy. Here are some guidelines and suggestions for CTAs with respect to COVID-19.<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Ease up on urgency<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">\u201cCall now\u201d or \u201cBook now\u201d buttons are fine; but excitement- or scarcity-driven copywriting, like \u201cDon\u2019t miss out!\u201d or \u201cGrab your spot before it\u2019s too late!\u201d is not going to resonate with consumers or businesses right now. Nothing is as urgent as COVID-19, and this type of tone is more likely to cause you to come off as unaware or ignorant. <\/span><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20covid%20fantastic%20sams.png?iFuLLh7qWba1rOASxD3ZO6ka3KhgpR2t&amp;itok=I3Ia6aZm\" alt=\"marketing copywriting covid fantastic sams\" width=\"800\" height=\"348\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">A nice example of adjusting messaging away\u00a0&#8220;book now&#8221; urgency<\/span><\/em><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Adjust for relevance<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">Check your offerings and make sure your copy is aligned with COVID-19 safety measures and lifestyle changes\u00a0For example:<\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\">Change irrelevant value propositions like \u201cmore dog walks\u201d or \u201cmore diners in your doors\u201d to something more neutral, like \u201cmore leads,\u201d or more timely, like \u201cmore online orders.\u201d<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Reword inapplicable CTAs, like \u201cjoin now\u201d for facilities that are closed. \u201cLearn more\u201d could work here.<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Use words to reinforce the safety of your audience, such as \u201ccontact-free,\u201d \u201cvirtual,\u201d \u201cremote,\u201d \u201cin-home,\u201d \u201cdownloadable,\u201d \u201cdelivery,\u201d \u201conline.\u201d<\/span><\/li>\n<\/ul>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20during%20COVID%2019%20sweetgreen.png?tz24QcTN_p67LSE91FHoaPHR6iACvg8I&amp;itok=W6t20cgF\" alt=\"marketing copywriting during COVID 19 sweetgreen\" width=\"368\" height=\"497\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">Sweetgreen has modified #sghacks to #sghacks from home<\/span><\/em><\/p>\n<article class=\"embedded-entity align-center\">\n<article>\n<div><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/wordstream-files-prod.s3.amazonaws.com\/s3fs-public\/styles\/simple_image\/public\/images\/media\/images\/marketing%20copywriting%20during%20COVID%2019%20coolidge%20yoga.png?v3mzlS3Fi8tVVPSCNf64tK8v_dSPw5M9&amp;itok=LwXy6VLp\" alt=\"marketing copywriting during COVID 19 coolidge yoga\" width=\"700\" height=\"329\" \/><\/div>\n<\/article>\n<\/article>\n<p class=\"text-align-center\"><em><span lang=\"EN\" xml:lang=\"EN\">Coolidge Yoga\u00a0has made appropriate COVID-19 adjustments with a virtual offering.<\/span><\/em><span lang=\"EN\" xml:lang=\"EN\">\u00a0<\/span><\/p>\n<h3><span lang=\"EN\" xml:lang=\"EN\">Check your scheduled content<\/span><\/h3>\n<p><span lang=\"EN\" xml:lang=\"EN\">Don\u2019t forget to check your automated emails or scheduled posts for relevance and appropriateness. This may include: <\/span><\/p>\n<ul>\n<li><span lang=\"EN\" xml:lang=\"EN\">April Fools humor<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Easter gathering-related content<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Birthday or anniversary offers<\/span><\/li>\n<li><span lang=\"EN\" xml:lang=\"EN\">Automated nurture campaigns<\/span><\/li>\n<\/ul>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Staying on track<\/span><\/h2>\n<p><span lang=\"EN\" xml:lang=\"EN\">If you\u2019re feeling overwhelmed with all of the changes you need to make to your copy, just remember that you\u2019re not alone. Everyone is having to make adjustments right now and settling into new rhythms. Here are some tips to help you through.<\/span><\/p>\n<ul>\n<li><strong><span lang=\"EN\" xml:lang=\"EN\">Prioritize. <\/span><\/strong><span lang=\"EN\" xml:lang=\"EN\">You won\u2019t (and shouldn\u2019t) make the above changes to <em>all<\/em> of your copy. Start with top-trafficked content and new content moving forward.<\/span><\/li>\n<li><strong><span lang=\"EN\" xml:lang=\"EN\">Track your changes: <\/span><\/strong><span lang=\"EN\" xml:lang=\"EN\">Create a spreadsheet of the changes you make so you can keep track of what to change back when things start to settle out. <\/span><\/li>\n<li><strong><span lang=\"EN\" xml:lang=\"EN\">Don\u2019t delete anything: <\/span><\/strong><span lang=\"EN\" xml:lang=\"EN\">Save your <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/06\/12\/marketing-ideas\">good ideas<\/a> and well-performing campaigns for reinstatement in the future when they will be more effective. Things will return to normal someday. A new normal, but <em>a <\/em>normal nonetheless.<\/span><\/li>\n<\/ul>\n<h2><span lang=\"EN\" xml:lang=\"EN\">Maintain your copywriting standards while marketing during COVID-19<\/span><\/h2>\n<p><span lang=\"EN\" xml:lang=\"EN\">COVID-19 may be a new era, and your messaging and offers may change, but your copywriting standards should be the same. At the end of the day, you are still supplying information, adding value, and conveying to your audience that you are in tune with their needs. <\/span><\/p>\n<\/div>\n\n<p><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2020\/04\/02\/marketing-during-covid-19\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic\u00a0into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16,24,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224512"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224512"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224512\/revisions"}],"predecessor-version":[{"id":224560,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224512\/revisions\/224560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224513"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}