{"id":224502,"date":"2020-04-05T09:45:04","date_gmt":"2020-04-05T04:15:04","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224502"},"modified":"2020-04-18T17:10:19","modified_gmt":"2020-04-18T11:40:19","slug":"what-readers-want-during-covid-19-content-ideas-for-every-niche","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/what-readers-want-during-covid-19-content-ideas-for-every-niche\/","title":{"rendered":"What Readers Want During COVID-19: Content Ideas for Every Niche"},"content":{"rendered":"\n<div>\n<p>This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work.<\/p>\n<p>Once we\u2019ve taken time to acknowledge how lucky we are to work in digital, it\u2019s time to assess if our current content strategy needs any adjusting based on current events.<\/p>\n<p>Many marketers are finding themselves:<\/p>\n<ul>\n<li>Wanting to write about something topical<\/li>\n<li>Needing to add more content to their calendars<\/li>\n<li>At a loss for how to contribute at a time like this<\/li>\n<\/ul>\n<p>So, I spent hours using <a href=\"https:\/\/app.neilpatel.com\/en\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ubersuggest<\/a>, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers.<\/p>\n<p>The results below are for the term \u201cCoronavirus,\u201d so for the other keywords identified, I looked for a noticeable spike in the months of January, February, and March to make sure they matched up accordingly.<\/p>\n<figure class=\"full-width\"><\/figure>\n<p>My findings reveal potential topic ideas for several primary industries. See if any provide inspiration for high-quality content you can create in the coming months.<\/p>\n<h2>Travel<\/h2>\n<p>I\u2019ll start with one of the industries hardest hit by this pandemic: travel. This was a tough one, as more and more people are understandably opting for driving, walking, or biking to get around, and are no longer relying on air travel or public transportation as trips and work get cancelled. However, I identified a few key opportunities.<\/p>\n<h3>Travel insurance<\/h3>\n<p>While it had an increase in the summer months, interest in the topic of travel insurance has risen back up again. Perhaps those who have to travel want to make sure they\u2019re covered if they get sick, or maybe those who canceled travel want to see what their insurance covers.<\/p>\n<p>In either case, people are looking for information about travel insurance and how it can help them.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97a845acc6.40509293.png\" width=\"624\" height=\"199\" data-image=\"nidsnrhhqsyw\" \/><\/figure>\n<h3>Train travel<\/h3>\n<p>It seems that train travel falls into an ambiguous category that people are asking about. I\u2019m not here to say whether it\u2019s safe or not (as that is obviously not my area of expertise). As we\u2019ve all heard, it\u2019s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97a8c9d9b8.06576432.png\" width=\"624\" height=\"197\" data-image=\"dpnzor0a1mxw\" \/><\/figure>\n<h3>Virtual travel<\/h3>\n<p>For everyone stuck at home but still grappling with wanderlust, how can they still explore from the couch? Virtual travel seems to be gaining popularity as more people find themselves stuck at home.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97a963c5b0.06881591.png\" width=\"624\" height=\"197\" data-image=\"6z1pxk4uzp9u\" \/><\/figure>\n<h2>Work and education<\/h2>\n<p>In some cases, companies and schools have gone from in-person to virtual nearly overnight. It\u2019s been a huge shakeup across the board, and relevant topics are trending accordingly.<\/p>\n<h3>Homeschooling<\/h3>\n<p>Many kids are home from school, and their parents are suddenly and unexpectedly in the position of teaching them. They\u2019re sure to have a lot of questions! Note how the search level now is the same as the summer months, when kids are also home.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97a9e03ba9.40257206.png\" width=\"624\" height=\"196\" data-image=\"ss39kr7s6yy1\" \/><\/figure>\n<h3>Free online courses<\/h3>\n<p>With all plans essentially cancelled as a result of \u201csocial distancing,\u201d people are looking for ways to spend their time at home. If you offer online courses, consider amplifying them and explaining their value. If you don\u2019t, consider whether it makes sense to create one.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97aa88cc64.42816663.png\" width=\"624\" height=\"201\" data-image=\"eu9mnl2ylfiv\" \/><\/figure>\n<h3>Working from home tips<\/h3>\n<p>Executives and staff alike are looking for advice on how to improve productivity while working from home, perhaps for the first time. Consider creating content with suggestions on how to set up a home office or maintain a schedule while dealing with at-home distractions.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ab135fc7.80197318.png\" width=\"624\" height=\"195\" data-image=\"uhk8e7cfaal3\" \/><\/figure>\n<h3>How to stay focused<\/h3>\n<p>Whether it\u2019s because people are working or studying at home for the first time or because they\u2019re anxious and distracted by the developing events, more and more people are struggling to stay focused. Can your brand offer anything by way of motivation or tools for focus and efficiency?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ab958bf1.78489621.png\" width=\"624\" height=\"200\" data-image=\"85la33hj0zyf\" \/><\/figure>\n<h2>Entertainment<\/h2>\n<p>Everyone\u2019s at home either trying to distract themselves from the stressful reality of the world or looking to cure their boredom. As a result, online entertainment is on the rise. Can you offer the entertainment itself, or maybe guides on how to choose the best entertainment?<\/p>\n<h3>Free streaming<\/h3>\n<p>We\u2019re stuck with digital for now, and people are looking for new media to consume. What can your brand provide? Also trending: \u201ccheap digital games\u201d and \u201cbest multiplayer video games\u201d.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ac3844e9.08710653.png\" width=\"624\" height=\"197\" data-image=\"0zdt91v8n6z5\" \/><\/figure>\n<h3>Learn to play piano online<\/h3>\n<p>Some folks are using their newfound free time to work on hobbies and skills they haven\u2019t had the chance to pursue in the past. Can your brand teach them anything?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97acc64d54.02066173.png\" width=\"624\" height=\"199\" data-image=\"a61o533565ss\" \/><\/figure>\n<h3>Best online shopping deals<\/h3>\n<p>This is particularly interesting to me. Keyword rates for this term are as high as they were over the holidays. I\u2019m wondering if people who still have disposable income will pass the time online shopping, while others who are more financially impacted will cut back, leaving things at a net equal?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ad60ac81.65355785.png\" width=\"624\" height=\"195\" data-image=\"hc0geuql8fv2\" \/><\/figure>\n<h2>Finance<\/h2>\n<p>Aside from the health and safety of the population, finance cuts most to the emotional core of this pandemic. Many people are laid off or can\u2019t work, and financial worry is skyrocketing. What can you do to provide guidance or relief?<\/p>\n<h3>Unemployment<\/h3>\n<p>Many people are unexpectedly looking to file unemployment, and plenty of those people have no idea how to do it, how much money they\u2019ll get, or how to get that information. Informative guides and tips could be hugely helpful in this area.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ae10a785.66464561.png\" width=\"624\" height=\"196\" data-image=\"jdi6fuea4j51\" \/><\/figure>\n<h3>Budgeting tips<\/h3>\n<p>With layoffs and pay cuts, people are scrambling to find new ways to save money. Also trending with the same graph results: \u201cHow to invest money wisely\u201d &#8212; most likely because of the fluctuating stock market. Can you provide insight?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97ae9d3026.85182333.png\" width=\"624\" height=\"199\" data-image=\"0fk91tb63wp2\" \/><\/figure>\n<h2>Relationships<\/h2>\n<p>When tensions run high, it\u2019s important to pay attention to all the relationships in your life, meaning several subtopics in this vertical can be of vital importance.<\/p>\n<h3>At home date ideas<\/h3>\n<p>Couples stuck inside are looking for ways to keep up their romantic lives. Does it make sense for your brand to provide dating or relationships tips at an unprecedented time like this?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97af331af7.01201568.png\" width=\"624\" height=\"191\" data-image=\"vt4xhb3vyyr5\" \/><\/figure>\n<h3>Reconnecting with friends<\/h3>\n<p>Physically, we\u2019re all practicing social distancing, but we shouldn\u2019t be virtually disconnecting from the people in our lives. It looks like people are wondering if they should take advantage of this free time to reconnect with old friends. Can your brand offer advice on the topic, or possibly a forum for those connections to happen?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97afc1acd7.42407731.png\" width=\"624\" height=\"201\" data-image=\"ritul0p8usn4\" \/><\/figure>\n<h3>How to make your parents understand how you feel<\/h3>\n<p>There are a lot of jokes going around about Gen Zs and Millennials trying to convince their Boomer parents to stay inside. But the jokes are for a reason: Many people are having tough conversations for the first time with family that they aren\u2019t entirely sure how to navigate. Could you provide some helpful tips to approach these conversations?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b04fe1e8.31302415.png\" width=\"624\" height=\"199\" data-image=\"yyj7t4v7jzcq\" \/><\/figure>\n<h2>Health and fitness<\/h2>\n<p>Health is, unsurprisingly, a vital category right now. Rather than getting into some of the most obvious things (like hand washing, hand sanitizer, etc.), I\u2019ll try to cover some other popular topics that might be useful.<\/p>\n<h3>How to get health insurance<\/h3>\n<p>Similar to \u201cunemployment\u201d above, this is probably a response to people losing their jobs who are now unsure how they can get health insurance. What other concerns might these people have that you can help with?<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b1146ef3.14230979.png\" width=\"624\" height=\"199\" data-image=\"vyn4jrkwepj4\" \/><\/figure>\n<h3>Indoor workouts<\/h3>\n<p>People might have to stay home, but they\u2019re also trying to stay healthy. How can you assist them in this endeavor?<\/p>\n<p>Also trending: \u201chow to start running\u201d, indicating that solitary outdoor exercise is key, too.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b1a47fc1.84427576.png\" width=\"624\" height=\"200\" data-image=\"clkwli7jbftu\" \/><\/figure>\n<h3>How to strengthen immune system<\/h3>\n<p>People are concerned about their health and want to do whatever they can to protect themselves from COVID-19. However, only dive into this subject matter if your brand is a legitimate medical expert. False information can damage lives.<\/p>\n<p>Also trending: \u201chealthy diet\u201d.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b245a731.95814953.png\" width=\"624\" height=\"193\" data-image=\"qwlbv2i7r8ij\" \/><\/figure>\n<h3>Journaling<\/h3>\n<p>Don\u2019t forget about mental health, which is also being affected by the pandemic. People are stressed, anxious, worried, and, well, scared. Does it make sense for your brand to provide guidance on how to emotionally or mentally approach this day and age?<\/p>\n<p>Also trending: \u201cmeditation\u201d.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b2c039e7.66000675.png\" width=\"624\" height=\"200\" data-image=\"g4hvewra6s5f\" \/><\/figure>\n<h2>Home and family<\/h2>\n<p>In many cases, entire families are at home, every day, for the first time since the kids were old enough to be in school. That can lead to some interesting challenges.<\/p>\n<h3>Natural cleaning products<\/h3>\n<p>In an effort to keep the house clean, people may be looking for guidance on the best type of supplies to use. Could you make a list of the most effective products?<\/p>\n<p>Also trending: \u201corganic cleaning products\u201d.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b3509de1.75852351.png\" width=\"624\" height=\"201\" data-image=\"5omz0j0i619s\" \/><\/figure>\n<h3>Family recipes<\/h3>\n<p>Everyone\u2019s at home for all their meals and trying to avoid restaurants, so they probably need more recipes in their arsenal. Maybe your employees have favorite family recipes you could share with your readers.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b3ea1c32.88027268.png\" width=\"624\" height=\"199\" data-image=\"9opxzuwuh54b\" \/><\/figure>\n<h3>Games to play with kids<\/h3>\n<p>Parents are used to this over the summer, but not when it\u2019s sprung on them for an indefinite period of time. How can your brand give them ideas and tools to entertain their kids while they\u2019re home?<\/p>\n<p>Also trending: \u201cfamily conversation starters\u201d.<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b4735265.31059179.png\" width=\"624\" height=\"201\" data-image=\"7potice31e02\" \/><\/figure>\n<h2>Conclusion<\/h2>\n<p>To round out this study, I want to show the results for \u201cuplifting stories.\u201d<\/p>\n<figure class=\"full-width\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/d2v4zi8pl64nxt.cloudfront.net\/what-readers-want-during-covid19\/5e7b97b5130a52.08150816.png\" width=\"624\" height=\"197\" data-image=\"o46ib7wl5exo\" \/><\/figure>\n<p>If you\u2019re not responsible for delivering breaking news or important COVID-19 updates, look for opportunities to amplify joy, gratitude, hope, or any other positive emotion. People are looking for health and safety updates, but they\u2019re looking for inspiration, too.<\/p>\n<p>Consider how any of these topics might apply to your brand, do some further exploring in the <a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noopener noreferrer\">Moz Keyword Explorer<\/a>, and focus on creating a content plan you feel confident in.<\/p>\n<\/div>\n\n<p><a href=\"http:\/\/tracking.feedpress.it\/link\/9375\/13407500\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a stressful time to say the least. Everything is impacted by COVID-19 in some way, including our work. Once we\u2019ve taken time to acknowledge how lucky we are to work in digital, it\u2019s time to assess if our current content strategy needs any adjusting based on current events. Many marketers are finding themselves: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224503,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,10,13],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224502"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224502"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224502\/revisions"}],"predecessor-version":[{"id":224550,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224502\/revisions\/224550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224503"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}