{"id":224385,"date":"2020-03-28T22:18:02","date_gmt":"2020-03-28T16:48:02","guid":{"rendered":"https:\/\/www.qcsglobal.com\/?p=224385"},"modified":"2020-04-18T17:10:20","modified_gmt":"2020-04-18T11:40:20","slug":"how-to-navigate-your-brand-voice-in-a-time-of-social-distancing","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/how-to-navigate-your-brand-voice-in-a-time-of-social-distancing\/","title":{"rendered":"How to Navigate Your Brand Voice in a Time of Social Distancing"},"content":{"rendered":"\n
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The term \u2018business as usual\u2019 doesn\u2019t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business.<\/p>\n

It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online<\/strong>.<\/p>\n

However, we are now starting to see brands peek<\/em> from underneath the cloth, attempting to find a creative way to spread the message of social distancing through the power of social media and online conversation.
\nBrands the last few weeks have been jumping into the trending topic online that is COVID-19.\u00a0<\/strong><\/p>\n

Risky?<\/strong> Sure. But wait<\/em>.<\/p>\n

The majority of consumers these days actually want brands to take a stand on what happens in our world today, where 64% worldwide will make a purchase based on a brand<\/a>\u2019s social or political stance<\/a>.<\/strong><\/p>\n

Consumers like brands that are genuine, authentic and that have a good story. They like to connect with a brand and not just have a transactional relationship.<\/p>\n

The more authentic your content, the more people will read it.<\/p>\n

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\"brand-voice-social-distancing-starts\"