{"id":224193,"date":"2020-03-28T10:38:02","date_gmt":"2020-03-28T05:08:02","guid":{"rendered":"https:\/\/54.251.169.215\/?p=224193"},"modified":"2020-04-18T17:10:20","modified_gmt":"2020-04-18T11:40:20","slug":"9-basic-building-blocks-of-an-effective-martech-stack","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/9-basic-building-blocks-of-an-effective-martech-stack\/","title":{"rendered":"9 Basic Building Blocks of an Effective Martech Stack"},"content":{"rendered":"\n<div>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">A martech stack refers to the range of marketing technologies that digital marketers use to manage campaigns and reach, connect, and engage with customers. In today\u2019s world, technology is always advancing and offering new capabilities and opportunities for marketers. They have to stay on top of the possibilities martech presents to more efficiently and effectively run their campaigns, achieve results, and keep up with the competition. <\/span><\/span><\/span><\/span><\/span><\/p>\n<h3><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Quality Over Quantity<\/span><\/span><\/span><\/b><\/span><\/span><\/h3>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">There are literally thousands of martech tools\u00a0available, and many companies simply add more and more to their stack. However, quality trumps quantity, and you\u00a0don\u2019t want to waste time, money, or effort on products you don\u2019t need. <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Bearing this in mind, what are the basic building blocks of a good, effective martech stack? What nine marketing technologies can lay the foundation for your success? <\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"><\/span><\/span><\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/marketing-automation\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Marketing Automation<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Using marketing automation, you can run marketing campaigns with a bigger scale and scope using only a small team. You can better manage campaigns, work with leads, target and segment customers, personalize marketing, and work with data. You can save on time and costs and produce more results.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/cross-channel-orchestration\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Email Marketing or Cross-Channel Marketing Platform<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Email remains the backbone of many marketing campaigns, and you will need a platform to manage, organize, and launch email campaigns. However, email alone doesn\u2019t always do the job. By working in tandem with other channels, such as social, display, and the web, you can reach and engage with a wider span of customers. Doing so, however, requires a central hub to keep everything organized and ensure all marketing communications, regardless of channel, are consistent and on message for your campaigns and brand. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/data-management-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Data Management Platform<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Data is the life\u2019s blood of any marketing campaign. It allows you to better personalize and target customers with rich, actionable intelligence to speak more to their needs, preferences, and interests. One cannot overstate the importance of using customer data wisely, and it needs to be properly stored, managed, and updated.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/testing-and-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Testing and Personalization Tool\u00a0<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">\u00a0\u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">A\/B and multivariate testing allows you to experiment and test what content, headlines, designs, content, offers, and more are working and what isn\u2019t. It helps you see what more strongly engages and captures customers\u2019 attention and personalize your marketing accordingly.<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/resources\/content-marketing.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Content Management Tool<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013<\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">You need a system to schedule and publish content onto your website and blogs. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/digital-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Digital Analytics<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">You need a complete picture of how customers are interacting with your brand across each digital channel. You need to harness and put this data to work in real time to drive the insights required to push your marketing to the next level. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/platform\/what-is-cdp.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Customer Data Platform <\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">\u00a0\u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">A customer data platform (CDP) collects and pulls together data form multiple sources into a consistent database, linking this data all together\u00a0to create a single, unified customer profile. Getting customer data right helps you connect with them and craft marketing that solves their business problems and makes their jobs and lives easier. <\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/marketingcloud\/products\/data-management-platform\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">Mobile Marketing Tools and Apps<\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\"> \u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">The whole world is on mobile, and marketers have to meet their audiences there. They have to adjust and adapt their website, landing pages, ads, social media, emails, and content\u00a0for mobile to provide the best experience.\u00a0<\/span><\/span><\/span><\/span><\/span><\/li>\n<li><span style=\"font-size: 12pt;\"><span style=\"font-family: Calibri,sans-serif;\"><a style=\"color: blue; text-decoration: underline;\" href=\"https:\/\/www.oracle.com\/applications\/customer-experience\/what-is-crm.html\" target=\"_blank\" rel=\"noopener noreferrer\"><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\">CRM Software <\/span><\/span><\/b><\/a><b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">\u00a0\u2013 <\/span><\/span><\/span><\/b><span style=\"background: white;\"><span style=\"font-family: 'Arial',sans-serif;\"><span style=\"color: black;\">Marketing and sales need to be on the same page, sharing customer data and knowing when to hand leads over to sales or send them back to marketing for more nurturing.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n\n<p><a href=\"http:\/\/feedproxy.google.com\/~r\/itsallaboutrevenue\/~3\/V0t2_1cdluA\/laying-a-strong-foundation%3A-9-basic-building-blocks-of-an-effective-martech-stack\">Source link <\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A martech stack refers to the range of marketing technologies that digital marketers use to manage campaigns and reach, connect, and engage with customers. In today\u2019s world, technology is always advancing and offering new capabilities and opportunities for marketers. They have to stay on top of the possibilities martech presents to more efficiently and effectively [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":224194,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17,11,10],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224193"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224193"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224193\/revisions"}],"predecessor-version":[{"id":224329,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224193\/revisions\/224329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224194"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}