{"id":224187,"date":"2020-03-28T10:30:36","date_gmt":"2020-03-28T05:00:36","guid":{"rendered":"http:\/\/54.251.169.215\/?p=224187"},"modified":"2020-04-18T17:10:20","modified_gmt":"2020-04-18T11:40:20","slug":"facebook-ads-not-delivering-4-reason-why-what-to-do-now","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/facebook-ads-not-delivering-4-reason-why-what-to-do-now\/","title":{"rendered":"Facebook Ads Not Delivering? 4 Reason Why + What to Do Now"},"content":{"rendered":"\n
\n

Every marketer gets excited to see the performance they\u2019re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results.<\/p>\n

So it\u2019s understandably frustrating when you log in to see \u2026 nothing. Zeros across the board for your campaigns.<\/p>\n

\n
\n
<\/div>\n<\/article>\n<\/article>\n

We always start off by checking the obvious: Did I turn it on? Am I on the right date range?<\/p>\n

But what if those things are all set up properly? Then where do you turn?<\/p>\n

Below are four common reasons your Facebook Ads aren\u2019t delivering and how to fix each of these problems to get your ads back up and running. But, first, I\u2019m going to go over one caveat.<\/p>\n

Caveat: Not seeing your ad doesn\u2019t mean it\u2019s not showing<\/h2>\n

I\u2019m sure I got your attention above by saying four reasons and one caveat, so I figured we should start with the caveat.<\/p>\n

I feel it\u2019s important to start off by saying this: There\u2019s a difference between your ad not delivering and you or your client not seeing your ads.<\/p>\n

So many marketers I talk to want to see their own ad, and I understand that. It\u2019s almost a source of pride, and it is helpful to know, firsthand, that your ads are delivering.<\/p>\n

But just because you\u2019re not seeing your ads doesn\u2019t mean they\u2019re not delivering. Unlike Google Ads, Facebook ads are a bit harder to trigger impressions for yourself. On Google, you search the keywords you\u2019re targeting and either the ad shows up or it doesn\u2019t. Facebook isn\u2019t nearly that easy.<\/p>\n

Depending on the type of targeting you\u2019re using, you can be nearly positive you should be seeing your ad or you could be completely in the dark as to whether you\u2019re included in the target set or not, like in the case of a Lookalike Audience. So, for the remainder of this post, I\u2019ll be focusing on when your ad isn\u2019t gathering any impressions\u2014not the use case where you personally aren\u2019t seeing your ad.<\/p>\n

Reason #1: Your audience is too small<\/h2>\n

In case you\u2019ve been living under a rock, Facebook has had a few privacy concerns over the past few years. One way the company is working to keep things from being \u201ctoo creepy\u201d is to require advertisers to target a minimum audience size to run an ad campaign.<\/p>\n

\n
\n
\"Facebook<\/div>\n<\/article>\n<\/article>\n

Your ads will not run on Facebook if you don\u2019t have 1,000 active users in your target audience.<\/p>\n

There are a number of ways this could be happening:<\/p>\n