{"id":224177,"date":"2020-03-28T10:13:27","date_gmt":"2020-03-28T04:43:27","guid":{"rendered":"https:\/\/54.251.169.215\/?p=224177"},"modified":"2020-04-18T17:10:21","modified_gmt":"2020-04-18T11:40:21","slug":"how-to-grow-your-youtube-rankings-with-the-right-seo-tools","status":"publish","type":"post","link":"https:\/\/qcsglobal.com\/blogs\/how-to-grow-your-youtube-rankings-with-the-right-seo-tools\/","title":{"rendered":"How to grow your YouTube rankings with the right SEO tools"},"content":{"rendered":"\n
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<\/div>\n

We\u2019re all aware that YouTube\u2019s video consumption\u00a0grows every year<\/a>, so it\u2019s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.\u00a0<\/strong><\/p>\n

There is also a simple fact: YouTube\u00a0video content will always have lower competition\u00a0compared to text.<\/p>\n

Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing them right requires some tools.<\/p>\n

From writing the perfect description to looking up what your competition did right, there is SEO software for all aspects of\u00a0YouTube optimization<\/a>.<\/p>\n

In this list, those tools are organized\u00a0first by functionality: keyword research, channel audit and\u00a0competition research<\/a>\u00a0\u2014 and\u00a0second by the tools\u2019 complexity.<\/p>\n

YouTube SEO tools to choose the perfect keywords and topic<\/h2>\n

Tool highlights:\u00a0<\/em><\/strong>YouTube Autocomplete, Google Keyword Planner, Rank Tracker, Keywordtool.io, Kparser, Keywords Everywhere.<\/em><\/p>\n

The topics for your YouTube videos need to be carefully optimized. What you need to do is communicate to the search engine that out of all the videos targeting a particular keyword you are the best one. This is done by\u00a0filling out your title, description, and\u00a0tags<\/a>.<\/p>\n

For beginners<\/h3>\n

If we\u2019re talking about just getting suggestions for this one YouTube video, we don\u2019t need to go beyond the free tools.<\/p>\n

SEO is not always about advanced, expensive software packs. Here, we\u2019ll use what YouTube gives to us by default.<\/p>\n

Go right on YouTube and type into the search bar the beginning of the topic you may have vaguely in mind. YouTube will then present you with a list of options, showing what people mostly search for connected to that.<\/p>\n

<\/a><\/p>\n

Simply go through a bunch of letters of the alphabet. You\u2019ll get plenty of video ideas that you can then further research and find out if this is your topic.<\/p>\n

So while this is free, which is always a bonus, and it doesn\u2019t require you to go anywhere from YouTube, there are still some drawbacks. Like you can only look up one word at a time, and there\u2019s zero info on your results, and so on.<\/p>\n

Sure, if all you\u2019re after is creating one video a month, that method could suit you fine.<\/p>\n

But if you\u2019re looking to implement YouTube into your marketing strategy fully, it won\u2019t be enough. You\u2019ll need a more convenient SEO tool covering YouTube optimization.<\/p>\n

For a full-on video campaign<\/h3>\n

To go a\u00a0little more in-depth, turn to\u00a0Google Keyword Planner. There, you\u2019ll have an easier time putting in a bunch of possible topics and getting some good results in return.<\/p>\n

\"YouTube<\/a><\/p>\n

Now, not to be blasphemous. But I was never a fan of Keyword Planner. For example from the screenshot: I searched for \u201cTurkish rap\u201d and the data on searches it gives is \u201c10K to 100K\u201d? There\u2019s a 90K difference in there that\u00a0really matters.<\/p>\n

On top of that, you can only search 10 keywords at a time. And if you\u2019re serious about YouTube SEO, you\u2019ll be looking up dozens of them.<\/p>\n

So if what you\u2019re looking for is\u00a0seriously comprehensive data, turn to\u00a0Rank Tracker\u00a0(full disclosure: it\u2019s my project). Since it\u2019s a holistic tool, you\u2019ll get a bunch of things there, but for now, we\u2019re interested in\u00a0Autocomplete Tools.<\/p>\n

There, choose YouTube Autocomplete, and get extended results.<\/p>\n

\"YouTube<\/a><\/p>\n

As this is the full-on\u00a0YouTube rank checker\u00a0and keyword research solution, suitable for SEO in general also, you will get a whole bunch of info.<\/p>\n

A useful feature, among other things, is that you can sort your keywords by their length \u2014 this helps you better target those amazing\u00a0long-tail keywords<\/a>, which usually bring your videos a lot of clicks.<\/p>\n

That said, this is a\u00a0desktop-based tool, and as such, it takes a download and an installation to actually start using its full functionality.<\/p>\n

If you can\u2019t spare the time,\u00a0Keywordtool.io\u00a0and\u00a0Kparser\u00a0work perfectly for this aspect of YouTube marketing.<\/p>\n

The catch with them is just that they are actually\u00a0freemium-based. You can use them for free, but their functionality then is severely limited.<\/p>\n

Both these tools give a good number of keyword suggestions specifically for YouTube. That said, they don\u2019t give any additional information about them. They also aren\u2019t free, and require you to cough up some dough to access their full functionality.<\/p>\n

That said, as paid software, it fits a digital marketer working with a campaign of pretty much any volume.<\/p>\n

If you\u2019re dead tired of using additional tools in general, look into using a nice free tool,\u00a0Keywords Everywhere.\u00a0It functions as a nice and light extension to your browser.<\/p>\n

You\u2019ll get a slew of SEO information right in your browser, and will be able to do parts of your research \u201con the fly\u201d.<\/p>\n

What\u2019s important is that you\u00a0implement your keyword research<\/a>, not just by adding keywords to your title, but to your description and tags, as well.<\/p>\n

Tools for SEO audit of your YouTube channel<\/h2>\n

Tool highlights:<\/em><\/strong> YouTube Analytics, Social Blade, Quintly, TubeBuddy, vidIQ, Tubics.<\/em><\/p>\n

For any kind of business, an audit is paramount. Running a YouTube channel is no different. You need to keep your hand on the pulse of what does and doesn\u2019t work. You\u2019ll be able to use those insights further on when building your YouTube strategy.<\/p>\n

For beginners<\/h3>\n

Turn to the very useful\u00a0YouTube Analytics\u00a0(YouTube\u2019s native tool) first. You\u2019ll get a bird\u2019s eye view of what\u2019s happening with your channel.<\/p>\n

And for a lot of us, YouTube Analytics is actually quite enough.<\/p>\n

You get the info about your viewership, and what they prefer watching overall. You get a neat graph with the history of your viewership all laid out.<\/p>\n

It\u2019s not super comprehensive, but it gets the job done if all you want is a little statistics.<\/p>\n

A good supplementary tool would be\u00a0Social Blade.\u00a0Simply enter your channel\u2019s name and get some numbers on your channel.<\/p>\n

There\u2019s also a very fun\u00a0Future Predictions\u00a0feature available, which will show you how much your videos are projected to grow.<\/p>\n

And although\u00a0quintly\u00a0is not a specifically YouTube-oriented feature, it works pretty nicely. In addition to data on subscribers, engagement, watch time of your videos, and so on, it provides a convenient reporting feature, useful for anybody managing a larger team.<\/p>\n

For a full-on video campaign<\/h3>\n

Of course, if you want to go deeper, you should look into a tool like\u00a0TubeBuddy.\u00a0It is one of the best supplementary tools to YouTube Analytics, and, really, it deserves the hype.<\/p>\n

There is an abundance of features presented here:<\/p>\n

\"\"<\/a>
\nYou can analyze your channel\u2019s stats, get data on your videos, and perform competition research. You also can edit the thumbnails, annotations, and descriptions of your YouTube content.<\/p>\n

From suggesting you tags (which, by the way, doesn\u2019t seem to influence your actual SEO rankings much), to translating your video\u2019s title and description, TubeBuddy is one of the best suites on the market right now, and it comes at an affordable\u00a0price.<\/p>\n

From $9\/mo to $49\/mo, you\u2019ll get varied functionality. That said, even the free version is good enough to vastly improve your SEO.<\/p>\n

Or, maybe you\u2019d like to try something like\u00a0vidIQ, which is also an all-in-one YouTube SEO solution.<\/p>\n

It\u2019ll give you tips on best publishing times, suggest your niche\u2019s influencers to connect with, and so on. A handy browser extension lets you research competitors in the same way.<\/p>\n

It also has the\u00a0bulk editing of end cards\u00a0for your videos. A small thing, but it\u2019s such a time saver. That\u2019s really the advantage that only those of us working with large-volume video marketing campaigns could appreciate.<\/p>\n

Tubics\u00a0is a similar tool. You get, in the same Swiss army-knife package, instruments for keyword research, and channel audit.<\/p>\n

And if you need to check your videos\u2019 and channel\u2019s rankings, you could\u00a0use a rank tracking tool. The tool can get pricey for a smaller channel, but the trial is free, and if you don\u2019t feel like you\u2019re getting enough out of it, you can just cancel any time.<\/p>\n

Research your YouTube competition<\/h2>\n

Tool highlights:<\/em><\/strong> Rival IQ, NoxInfluencer, Socialinsider, Vaizle.<\/em><\/p>\n

In the exact same way as with more traditional SEO for Google, YouTube SEO includes competition research.<\/p>\n

Keeping an eye on what makes your competition\u2019s YouTube content rank is one of the best things you can do for your own SEO.<\/p>\n

Here the market leader is definitely a tool called\u00a0Rival IQ.<\/p>\n

With it, you will get a panoramic view of your YouTube competitors and their SEO rankings. Take a close look at what\u2019s been working exceptionally well for their YouTube videos. From the kind of tags they use to title formats, try and learn what the best-ranking people in your niche are doing.<\/p>\n

\"\"<\/a><\/p>\n

I also found\u00a0NoxInfluencer\u00a0to be suitable for competition research. For pretty much any niche or location you\u2019ll see exactly what your biggest competitors\u2019 YouTube profiles are.<\/p>\n

There\u2019s also YouTube Competitors Analysis Tool by\u00a0Socialinsider\u00a0and\u00a0Vaizle.\u00a0They provide a breakdown and comparison of your channel and videos to those of your competition, comparing the frequency of posting, videos\u2019 stats, and more.<\/p>\n

Conclusion<\/h2>\n

In 2020 SEO, businesses and agencies that pursue a holistic YouTube strategy will always be three steps ahead of everyone else. We need to determine every opportunity to create videos that will engage our potential clients.<\/p>\n

Creating YouTube videos as part of your marketing campaign is tapping into a huge well of billions upon billions of searches for video content that was previously unavailable to us.<\/p>\n

And that\u2019s a well we shouldn\u2019t dismiss out of hand.<\/p>\n

Aleh is the\u00a0Founder and CMO at\u00a0SEO PowerSuite and\u00a0Awario. He can be found on Twitter at\u00a0.<\/em><\/p>\n

<\/div>\n<\/div>\n\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re all aware that YouTube\u2019s video consumption\u00a0grows every year, so it\u2019s kind of obvious that YouTube search engine is huge, possibly being outdone only by Google.\u00a0 There is also a simple fact: YouTube\u00a0video content will always have lower competition\u00a0compared to text. Still, to rank high, SEO matters. Optimizing for YouTube includes many tasks, and doing […]<\/p>\n","protected":false},"author":1,"featured_media":224178,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,13,12],"tags":[],"_links":{"self":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224177"}],"collection":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/comments?post=224177"}],"version-history":[{"count":1,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224177\/revisions"}],"predecessor-version":[{"id":224322,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/posts\/224177\/revisions\/224322"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media\/224178"}],"wp:attachment":[{"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/media?parent=224177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/categories?post=224177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qcsglobal.com\/blogs\/wp-json\/wp\/v2\/tags?post=224177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}